Module 1
Plan Your Fleet Business
Before you buy a single vehicle, get honest about the economics. This module covers real unit economics, the franchise-vs-independent decision, which vehicle type fits your market, and the permits and insurance you will actually need.
What you will get out of this module
By the end you will have a defensible revenue model for your market and a clear go / no-go decision.
- 1
How to Choose Your First Market
ArticleA repeatable seven-factor scorecard for picking your first scooter or e-bike rental market, with a concrete weighting framework and a worked side-by-side example.
11 min
- 2
The Shared-Mobility Business Models, Compared
ArticleA side-by-side comparison of the four shared-mobility business models (public permit sharing, private B2B closed fleets, franchise, and hybrid) across capital, control, margin, and speed, with a framework to pick one.
11 min
- 3
Breakeven Utilization Worksheet
WorksheetA fill-in worksheet to compute the rides per vehicle per day each vehicle needs to cover its daily cost stack, with a worked scooter example and blank inputs for your own market.
8 min
- 4
Revenue Per Vehicle Per Day: The Number That Decides Everything
ArticleA deep dive on revenue per vehicle per day (RPVD): how to calculate it, healthy ranges by market and season, the placement, pricing, and uptime levers that move it, and how to weigh it against your daily cost per vehicle.
9 min
- 5
Fleet Cost Structure: Capex vs Opex
ArticleA numbers-first breakdown of what a shared scooter fleet actually costs: the upfront capex you buy once, the opex that recurs every month, and the per-ride math that ties them together.
11 min
- 6
How to Finance Your Fleet
ArticleThe realistic ways to fund a shared-mobility fleet, self-funding, bank and SBA loans, equipment leasing, revenue-based financing, and angels or VC, plus how a $0-upfront revenue-share model shrinks the check you actually have to write.
10 min
- 7
Unit Economics by Vehicle Type
ArticleHow purchase cost, revenue per ride, utilization, useful life, and maintenance stack up across scooters, e-bikes, mopeds, and golf carts, plus how Levy's revenue-share model changes the math.
11 min
- 8
Build Your Fleet Financial Model (Pro Forma)
WorksheetA step-by-step pro forma template for a shared micromobility fleet: revenue drivers, cost lines, ramp assumptions, and a 12-month projection you build yourself, then validate in the Estimator.
11 min
- 9
The Fleet KPIs That Actually Matter
ArticleThe four numbers that tell you whether a shared-mobility fleet is healthy: utilization, rides per vehicle per day, revenue per vehicle per day, and breakeven.
9 min
Go deeper
Is a fleet rental business profitable?
GuideReal unit economics: revenue per vehicle, utilization, the per-ride cost stack, and the breakeven every operator has to clear.
12 min
Model your fleet in 2 minutes
ToolPlug your market, fleet size, and pricing into the Fleet Estimator to see projected costs and revenue.
3 min
Franchise vs. independent
GuideWhat a scooter franchise actually costs, what you give up, and when launching your own brand on a turnkey platform wins.
10 min
Pick your vehicle type
GuideScooters, e-bikes, mopeds, or golf carts: how demand, economics, and operations differ across each.
11 min
Permits & regulations
GuideHow to read your city’s rules, what a permit application involves, and how to avoid the compliance mistakes that shut fleets down.
9 min
Insurance for fleet operators
GuideThe coverage operators actually need, what it costs, and where liability really sits.
8 min