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The cars on your lot
already pay rent.
Turn dealer inventory and demo cars into a daily rental fleet using the OEM telematics they were born with. Branded customer app, license/insurance verification, and OEM-grade lock control—no installer required.
Dealer Inventory
Lot #1 · 38 Vehicles
2024 Ford F-150
$184
VIN ...4821 · Renting
FordPass
2025 Hyundai Ioniq 6
$0
VIN ...9173 · Reserved
Bluelink
2024 BMW 530i
$0
VIN ...0428 · Available
ConnectedDrive
2025 Jeep Wrangler
$256
VIN ...7192 · Renting
Uconnect
This Month
$18,420
Utilization
68%
Why Now
The car's already there. The radio's already on. We just turn it into a rental.
Modern OEMs ship with full telematics: lock, unlock, location, ignition. We put a rental layer on top of what's already in the car.
Inventory sits, depreciation runs.
A new car loses 1–2% of its value per month sitting on the lot. The 90-day-old SUV that hasn't sold has already cost you four figures.
Demo cars don't earn anything.
Demo and loaner cars are pure overhead today. They burn fuel, accumulate miles, and never appear on the revenue side of the ledger.
Your service department needs loaners.
When a customer's car is in service, you give them a free loaner. The same fleet could be rented to local customers and tourists when service isn't using them.
You don't want a third-party installer touching new cars.
Aftermarket telematics dongles void warranties and damage trim. OEM-native telematics use the radio that came in the car.
How It Works
Already-connected cars. Already-trained sales staff. Just add a checkout.
Connect your inventory
Authorize FordPass / Uconnect / Bluelink / OnStar / Smartcar at the dealership level. Vehicles light up in the dashboard the moment they arrive on the lot.
Set rates per model
Pricing tiers per make, model, and trim. Higher rates for the F-150 King Ranch than the base S-trim. Multi-day discounts, weekend premiums, all yours.
Customer books in your app
Driver picks a car, uploads license, takes a selfie, confirms insurance. We verify identity, run a soft fraud check, and pre-authorize the deposit.
Keyless pickup at the lot
When the rental window opens, the car unlocks from their phone via OEM telematics. Returns the same way. No keys to hand over, no after-hours awkwardness.
What You Get
Hertz-grade tooling, dealer-friendly setup.
Every OEM, one dashboard
FordPass, Uconnect, Bluelink, OnStar, ConnectedDrive, Mercedes me, Volvo—and Smartcar to fill in the rest. Mixed-make lots managed in one place.
License Verification
DL scan + selfie matched in under 30 seconds. Fraud signals checked automatically.
Insurance Proof
Required upload of declarations page. Optional add-on coverage marketplace built in.
Dynamic Pricing
Weekend premiums, multi-day discounts, holiday surge—set and forget.
Branded under your dealership
Customers download \"Springfield Ford Rentals\", not ours. Your colors, your logo, your support number. Their experience, your brand.
Geofences & Curfews
Set a state border or a county line. Get pinged the moment a renter crosses.
Pause for Service
Pull a unit for service inspections in one click. Re-list it when it's back.
Per-VIN P&L
Revenue, mileage, and wear tracked per vehicle. Know which units to retire.
Built For
Every car on the lot has a second job.
New-Car Inventory
Days-on-lot inventory rents to retail customers. Cars accumulate "low-mile rental" history that's easy to disclose at sale.
Demo Fleet
Sales managers' demos earn revenue between test drives. Booking calendar respects sales schedule.
Service Loaners
Run loaners as a paid rental fleet when service isn't using them. Pure margin on idle assets.
Auto-Group Pools
Multi-rooftop dealer groups share a fleet across stores. Customer rents at one rooftop, returns at another.
Dealer Subscription
Monthly all-access subscription to a vehicle pool. The model BMW and Volvo are pushing—at your store.
CPO & Used Inventory
Older inventory rents at deeper discounts. Move metal that's been sitting too long.
Telematics Coverage
No dongles. No installers. No warranty risk.
Direct OEM API integrations cover most of the new-car U.S. market. Smartcar fills in everything else with a single rider authorization.
View All IntegrationsThe Platform
A rental ops console built for dealers.
Inventory sync, license checks, deposit holds, mileage capture, fuel reconciliation, and a chargeback engine for the inevitable disputes—all on one screen.
Vehicles
38
Renting
12
MTD
$18.4k
Util
68%
2024 F-150
M. Patel
3d remaining
2025 Wrangler
J. Lee
1d remaining
2024 Bronco
A. Cho
Overdue 4h
2025 Mustang
R. Singh
Out-of-state
Your inventory is already in production. Start it earning.
Tell us your rooftops and OEMs. We'll set up a sandbox in a week and a live storefront in two.
Proof & compatibility
Every major OEM. Every major DMS.
No aftermarket dongles, no warranty exposure. Direct OEM telematics and DMS integrations.
Works with
What ships per rooftop
- White-label customer rental app (iOS + Android + web)
- OEM telematics authorizations configured
- License + insurance verification (Persona-backed)
- Stripe-Connect account setup
- DMS integration via your existing portal
Deployment timeline
- 1
Week 1 — OEM auth
Authorize FordPass / Uconnect / Bluelink / OnStar at the dealer level.
- 2
Week 2 — Branding
Apps configured with your dealership name, colors, and pricing.
- 3
Week 3 — Pilot
5–10 vehicles live, sales staff trained.
- 4
Week 4 — Open storefront
Public listings live, marketing assets delivered.
Support included
- Dedicated dealer success manager
- OEM telematics monitoring & reauth
- Customer support phone tree under your brand
- Quarterly utilization & P&L reviews
Keep exploring
Related products
Turn dealer inventory into rentals
Tell us your DMS and OEM lineup. We'll set up a sandbox in a week.