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Hopp vs ScootAPI
An independent comparison of two fleet management platforms to help you choose the right fit for your business.
Hopp
Reykjavik, Iceland
ScootAPI
Minsk, Belarus (acquired by Atom Mobility, Riga, Latvia)
Hopp vs ScootAPI: What You Need to Know
Hopp and ScootAPI both emerged in 2019 targeting small-to-mid-size European micromobility operators, but they represent fundamentally different bets on how to enter the market. Hopp's Reykjavik-based franchise model charges a $5,000 entry fee plus a 25,000 minimum investment and an ongoing 18% royalty on net revenue — in exchange, you receive Iceland-tested hardware, a complete IoT stack, and automatic accounting out of the box. ScootAPI (now folded into Atom Mobility out of Riga, Latvia) was a software-only play priced from €490/month, targeting micro-mobility startups in CIS and Eastern European markets who already own or source their own hardware. The critical operational difference is autonomy versus support: Hopp's franchise structure means you operate under their brand and rules with a 52-vehicle minimum, while ScootAPI/Atom gives you a white-label identity but requires you to solve hardware procurement independently. For an aspiring entrepreneur in Poland or Cyprus looking for a proven playbook and vendor relationships, Hopp's bundled approach reduces launch friction considerably.
Bottom Line
Hopp is the right call for entrepreneurs who want a turnkey entry into small European cities with hardware included and franchisee support, while ScootAPI/Atom Mobility suits operators who already have vehicles and need a flexible, software-only white-label layer at a lower fixed cost.
Key Differences
Business Model
Hopp charges a $5,000 franchise fee plus an ongoing 18% royalty on net revenue; ScootAPI charged €490/month flat (now Atom Mobility pricing). At scale, Hopp's royalty structure can cost significantly more than a fixed subscription.
Hardware
Hopp provides its own Iceland-tested, IoT-equipped scooter hardware as part of the franchise bundle. ScootAPI is software-only, requiring operators to source and integrate their own vehicles.
Minimum Fleet Size
Hopp requires a minimum franchise of 52 vehicles. ScootAPI targeted operators from 10 vehicles, making it more accessible to micro-scale pilots.
Brand Identity
Hopp franchisees operate under the Hopp brand. ScootAPI delivered fully white-labeled apps published from the operator's own developer account.
Platform Continuity
ScootAPI was acquired by Atom Mobility in Riga; existing users were migrated to Atom's platform. Hopp remains an independent franchise network headquartered in Iceland.
Platform Overview
About Hopp
Hopp is an Icelandic micromobility franchise, not a SaaS platform. Instead of licensing software, entrepreneurs buy into the Hopp brand: they pay a franchise fee, purchase Hopp-branded scooters, and run a Hopp-branded operation in their city while Hopp collects an ongoing royalty on net revenue. Hopp supplies the rider app, an operator dashboard, the hardware, and onboarding support in return. Founded in 2019 and running a franchise program since 2020, Hopp lists 60+ locations across 12 countries, concentrated in small and mid-size European towns (20,000 to 150,000 residents) with expansion into the Caribbean and Bahrain. It has no US operations. A separate, unrelated US service also uses the name Hopp (gethopp.com); the Icelandic Hopp at hopp.bike is a different company with zero US presence.
About ScootAPI
ScootAPI was a white-label SaaS platform for micro-mobility operators based in Minsk, Belarus (later relocated to Estonia for EU legal standing), powering 50+ sharing projects and 5,000+ e-scooters across 22 cities in 7 countries (Ukraine, Czech Republic, Romania, Moldova, Azerbaijan, Indonesia, Bolivia) before being acquired by Atom Mobility on June 1, 2025. The platform processed 2.7M trips for 267,500 unique users in 2023. ScootAPI offered three SaaS tiers (Basic €490/mo, Standard €1,290/mo, Premium custom) plus a unique full source code license option. IoT was powered by flespi middleware supporting Omni, OKAI, Teltonika, Navtelecom, Segway, and MQTT devices. Post-acquisition, clients are being transitioned to Atom Mobility — though scootapi.com remains live with no redirect 8+ months later, suggesting migration is ongoing. Founder George Kachanouski departed to pursue AI ventures; the ~15-person team's fate is undisclosed.
Side-by-Side Comparison
| Category | Hopp | ScootAPI |
|---|---|---|
| Company | ||
| Headquarters | Reykjavik, Iceland | Minsk, Belarus (acquired by Atom Mobility, Riga, Latvia) |
| Founded | 2019 | 2019 |
| Website | https://hopp.bike | https://scootapi.com |
| Pricing | ||
| Pricing Model | Franchise: one-time franchise fee plus mandatory hardware purchase plus an ongoing royalty on net revenue | Monthly subscription by fleet size (now Atom Mobility pricing) |
| Starting Price | From ~$5,000 franchise fee + ~$25,000 hardware (financing available) | €490/month (pre-acquisition) |
| Scale & Hardware | ||
| Fleet Size Range | About 16 to a few thousand scooters per franchise (small-town deployments up to the Reykjavik flagship) | 10-500+ vehicles |
| Hardware Provided | Yes — bundled | No — software only |
| IoT Approach | Hopp supplies its own branded scooters with built-in IoT for location tracking, remote lock and unlock, and battery monitoring. The scooter manufacturer is not publicly disclosed. Franchisees must run Hopp hardware; there is no hardware-agnostic or multi-vendor option. | Software platform that integrated with third-party IoT hardware providers. Supported multiple scooter brands on Standard and Premium tiers; Basic tier limited to a single IoT type. Now transitioning to Atom Mobility IoT integrations. |
How Does Levy Fleets Compare to Both?
Before deciding between Hopp and ScootAPI, consider Levy Fleets — a turnkey platform that delivers enterprise-grade features at a fraction of the cost, with no tiered feature gates on any plan.
| Category | Levy Fleets | Hopp | ScootAPI |
|---|---|---|---|
| Starting Price | $250/mo | From ~$5,000 franchise fee + ~$25,000 hardware (financing available) | €490/month (pre-acquisition) |
| Pricing Model | Revenue share, per-vehicle, or self-managed — your choice | Franchise: one-time franchise fee plus mandatory hardware purchase plus an ongoing royalty on net revenue | Monthly subscription by fleet size (now Atom Mobility pricing) |
| Feature Gating | None — full features on every plan | Varies by tier | Varies by tier |
| Minimum Fleet Size | No minimum | About 16 to a few thousand scooters per franchise (small | 10 |
| Setup Fees | $0 (white-label optional at $2,750) | Varies | Varies |
| Support | 24/7 US-based, included on all plans | Varies by plan | Varies by plan |
| Hardware Included | Yes — IoT pre-installed on all vehicles | Yes | No |
Levy Fleets includes payment processing, chargebacks, rider support, ID verification, push notifications, and marketing analytics on every plan — features that Hopp and ScootAPI either gate behind premium tiers or charge extra for.
Feature Comparison
| Feature | Hopp | ScootAPI |
|---|---|---|
| Hopp Features | ||
| Rider app to find, unlock, ride, pause, and pay | ||
| Single app serving both riders and operations staff | ||
| Operator dashboard for fleet management and inventory | ||
| Employee shift logging and hour tracking | ||
| Repairs and maintenance logging | ||
| Automated demand analysis with heat maps | ||
| Real-time redistribution recommendations | ||
| Automatic accounting | ||
| Built-in IoT for location tracking, locking, and battery monitoring | ||
| Hopp-branded scooter hardware with wholesale parts pricing | ||
| Brand licensing plus ready-made marketing collateral | ||
| Regulatory assistance and franchise onboarding | ||
| Up to 80% hardware financing via the Start-Hopp program | ||
| ScootAPI Unique Features | ||
| White-label iOS & Android apps (published from operator's own App Store/Play Store accounts) | ||
| Fleet management admin panel with revenue reports, team management, and promo codes | ||
| Group rides — rent up to 5 scooters from one device (Standard+) | ||
| Apple Pay and Google Pay integration (Standard+) | ||
| Multi-language support (additional languages charged separately) | ||
| Revenue reports, analytics, heatmaps, and audience segmentation (Premium) | ||
| Geofencing and zone management with custom geofences (Premium) | ||
| Daily, weekly, and monthly ride passes and subscriptions (Standard+) | ||
| B2B corporate accounts with employee billing and deductions (Premium) | ||
| GBFS integration for MaaS/city data feeds (Premium) | ||
| Franchise module — multi-city/multi-client with separated reports and financials (Premium) | ||
| Full source code license available as one-time purchase for self-hosted deployments | ||
| Direct payments to operator bank account via acquirer integration (Premium) | ||
| Dynamic pricing with time-based rate adjustments | ||
| Push messaging for promotions and ride status (Standard+) | ||
| flespi IoT middleware supporting Omni, OKAI, Teltonika, Navtelecom, Segway, MQTT | ||
| Internal rider wallet with top-up and promotional balances | ||
Pricing Breakdown
Hopp Pricing
Franchise directories such as topfranchise.com list a one-time franchise fee of about $5,000 and a minimum investment of about $25,000 to buy Hopp scooters, plus an ongoing royalty on net revenue reported at 18%. Hopp's own franchise page does not publish the royalty rate; it frames the entry as roughly EUR 31,250 for a 100+ scooter fleet, or about EUR 9,375 down through the Start-Hopp financing program (minimum 25% down payment, up to 80% financed, repaid as a percentage of monthly revenue). Hopp cites turnover of $162 to $247 per scooter per month and claims most franchisees reach ROI within a year. Hardware, the rider and operator apps, the dashboard, onboarding, and support are bundled into the franchise. Because the royalty is deducted for the life of the franchise on top of the hardware already purchased, the total cost of entry stacks a franchise fee, a hardware buy-in, and a perpetual revenue cut.
ScootAPI Pricing
Pre-acquisition three-tier SaaS pricing: BASIC €490/month — core app (ride start/stop, booking, payments), admin panel with revenue reports and promo codes, ONE IoT device type only (pick Omni, OKAI, or Teltonika), 1-year data storage, business-hours support for critical issues only, 30-day launch. STANDARD €1,290/month — adds group rides (up to 5 scooters per device), Apple/Google Pay, push messaging, analytics with feedback categories, daily/weekly/monthly passes, multiple vehicle types (scooters + bikes + mopeds), 3-year data storage. PREMIUM custom pricing — adds direct payments to operator bank (bypasses ScootAPI), B2B corporate accounts with employee billing, franchise module (multi-city with separated reports/financials), GBFS integration for city data feeds, audience segmentation, custom geofences, 5-year data, discounted custom development. Also offered full SOURCE CODE LICENSE (one-time fee, originally ~$4,990 in 2019) for self-hosted deployments. Early-stage commission model: 10% per ride at 100 scooters, decreasing 1% per additional 100 units to a 4% minimum at 700+ vehicles. Post-acquisition, clients migrated to Atom Mobility starting at €390/month.
When to Choose Each Platform
Choose Hopp if you...
- You are an entrepreneur entering micromobility for the first time and want hardware, software, and brand support bundled together
- You are targeting a small European city — Greece, Poland, Spain, Hungary, Cyprus, or Germany — where Hopp already has established franchise presence
- You can access financing for up to 80% of the $25,000+ minimum investment
- You want automated accounting and demand analysis without building your own operational stack
- You are comfortable operating under the Hopp brand rather than a white-label identity
- You prefer a franchise model where the parent company has tested operations in Reykjavik at ~3,000 vehicle scale
Choose ScootAPI if you...
- You already own or have sourced your own scooter hardware and need software only
- You are an existing operator in the CIS or Eastern European market already familiar with Atom Mobility's ecosystem
- You need full white-label branding with apps published under your own developer account
- You prefer a predictable flat monthly fee over a percentage-of-revenue royalty
- You want source code access for self-hosted deployments or deep customization
- You need direct payment routing to your own bank account via acquirer integration
Looking for an Alternative to Both Hopp and ScootAPI?
Levy Fleets offers a turnkey fleet management solution with flexible pricing — revenue share (20% of GMV (15% at 100-249 vehicles, annual terms)), per-vehicle ($14 per vehicle/mo), or self-managed — and the same full feature set on every plan. No tiered feature gates, no minimum fleet sizes, and US-based 24/7 support included.