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Hopp vs Joyride
An independent comparison of two fleet management platforms to help you choose the right fit for your business.
Hopp
Reykjavik, Iceland
Joyride
Toronto, Canada
Hopp vs Joyride: What You Need to Know
Hopp and Joyride are both franchise-oriented platforms that bundle hardware, software, and a business model into a single offering — but they diverge sharply on vehicle scope, geography, and pricing structure. Hopp, founded in Reykjavik in 2019, is a scooter-specific franchise model for small and mid-size city entrepreneurs: franchisees pay a $5,000 fee plus a $25,000 minimum investment, then run their own operations while paying an 18% royalty on net revenue. Joyride, a Toronto-based platform since 2014, starts at $900/month for up to 50 vehicles and supports a far broader range of vehicle types — golf carts, LSVs, e-bikes, scooters, and electric convenience vehicles — making it the preferred choice for resorts, country clubs, and medical mobility providers whose fleets extend well beyond two-wheeled scooters. Joyride's scale ceiling is also dramatically higher: while Hopp's Reykjavik flagship reaches roughly 3,000 scooters, Joyride's platform has supported deployments of up to 500,000 vehicles.
Bottom Line
Hopp is a scooter-specific franchise for European small-city entrepreneurs who want an established operational playbook; Joyride is a flexible SaaS platform for North American operators running diverse vehicle fleets across hospitality, golf, and medical mobility.
Key Differences
Vehicle Types
Hopp is exclusively e-scooters. Joyride supports golf carts, LSVs, e-bikes, e-scooters, and ECVs — essential for resorts and country clubs with mixed fleets.
Pricing Structure
Hopp requires $5,000 franchise fee plus $25,000 minimum investment plus 18% ongoing royalty. Joyride starts at $900/month with no upfront franchise fee, making early-stage cashflow management significantly different.
Geographic Target
Hopp is concentrated in European markets: Iceland, Greece, Poland, Spain, Hungary, Cyprus, Germany, plus Caribbean and Middle East expansion. Joyride is headquartered in Toronto with a North American-first footprint.
Scale Range
Hopp minimum franchise requires 52 vehicles. Joyride supports 5 to 500,000+ vehicles — accessible to single-resort deployments of just a handful of golf carts.
Operational Support
Hopp's integrated platform includes employee shift logging, repair tracking, and automated accounting for the franchisee's own team. Joyride provides AI-powered analytics and dynamic pricing but relies on operators to configure their own operational workflows.
Platform Overview
About Hopp
Hopp is an Icelandic micromobility franchise company — not a SaaS platform. Entrepreneurs pay a $5,000 franchise fee plus a $25,000 minimum investment to purchase Hopp-branded scooters and operate under the Hopp brand in their city. Hopp provides the rider app, operator dashboard, hardware, and ongoing support in exchange for an 18% royalty on net revenue. They operate in 17+ countries with 50+ franchise locations, primarily across Europe. Note: "Hopp by Bolt" (gethopp.com) in Washington D.C. is a completely separate company — Bolt Technology OU rebranded its US scooter service to avoid confusion with Usain Bolt's defunct scooter company. The Icelandic Hopp (hopp.bike) has zero US presence.
About Joyride
Joyride is a Yamaha-backed connected mobility platform powering 450+ markets globally. In November 2024, they launched Revii, a scan-and-go platform for golf carts and LSVs. In 2025, they introduced Neon, their proprietary IoT device with AI computing for lightweight vehicles. They support golf carts, low-speed vehicles, e-bikes, e-scooters, medical mobility scooters, and utility vehicles.
Side-by-Side Comparison
| Category | Hopp | Joyride |
|---|---|---|
| Company | ||
| Headquarters | Reykjavik, Iceland | Toronto, Canada |
| Founded | 2019 | 2014 |
| Website | https://hopp.bike | https://joyride.city |
| Pricing | ||
| Pricing Model | Franchise fee + ongoing 18% royalty on net revenue | Tiered monthly subscription + franchise licensing |
| Starting Price | $5,000 franchise fee + $25,000 min investment | $900/month (Grow plan, up to 50 vehicles) |
| Scale & Hardware | ||
| Fleet Size Range | 52–3,000 vehicles (min 52 per franchise; Reykjavik flagship ~3,000) | 5-500,000+ vehicles |
| Hardware Provided | Yes — bundled | Yes — bundled |
| IoT Approach | Hopp provides its own branded scooters with built-in IoT for location tracking, locking/unlocking, and battery monitoring. The specific manufacturer is not disclosed. Franchisees MUST use Hopp's hardware — no hardware-agnostic option. | Provides proprietary Neon IoT hardware (launched 2025) with 24/7 telematics, AI computing, and same-day setup. Also supports hardware-agnostic integrations through the platform. |
How Does Levy Fleets Compare to Both?
Before deciding between Hopp and Joyride, consider Levy Fleets — a turnkey platform that delivers enterprise-grade features at a fraction of the cost, with no tiered feature gates on any plan.
| Category | Levy Fleets | Hopp | Joyride |
|---|---|---|---|
| Starting Price | $250/mo | $5,000 franchise fee + $25,000 min investment | $900/month (Grow plan, up to 50 vehicles) |
| Pricing Model | Revenue share, per-vehicle, or self-managed — your choice | Franchise fee + ongoing 18% royalty on net revenue | Tiered monthly subscription + franchise licensing |
| Feature Gating | None — full features on every plan | Varies by tier | Varies by tier |
| Minimum Fleet Size | No minimum | 52–3,000 vehicles (min 52 per franchise; Reykjavik flagship ~3,000) | 5 |
| Setup Fees | $0 (white-label optional at $2,750) | Varies | Varies |
| Support | 24/7 US-based, included on all plans | Varies by plan | Varies by plan |
| Hardware Included | Yes — IoT pre-installed on all vehicles | Yes | Yes |
Levy Fleets includes payment processing, chargebacks, rider support, ID verification, push notifications, and marketing analytics on every plan — features that Hopp and Joyride either gate behind premium tiers or charge extra for.
Feature Comparison
| Feature | Hopp | Joyride |
|---|---|---|
| Hopp Features | ||
| Rider app (find, unlock, ride, pause, pay) | ||
| Operator dashboard with fleet management overview | ||
| Employee shift logging and hour tracking | ||
| Repairs and maintenance tracking | ||
| Automated demand analysis | ||
| Automatic accounting | ||
| Single app for riders AND operations staff | ||
| Built-in IoT for location tracking and battery monitoring | ||
| Hopp-branded scooter hardware (Iceland-tested durability) | ||
| Joyride Unique Features | ||
| Neon proprietary IoT hardware with AI computing | ||
| White-label branded rider apps | ||
| Backend fleet management dashboard | ||
| In-field operator app | ||
| Keyless vehicle access | ||
| Real-time GPS tracking and monitoring | ||
| AI-powered analytics | ||
| Dynamic pricing | ||
| Ride Pass (daily, weekly, monthly, annual subscriptions) | ||
| Apple Pay and Google Pay | ||
| Open API for integrations | ||
| Multi-vehicle type support (golf carts, LSVs, e-bikes, scooters, ECVs) | ||
| Revii scan-and-go platform | ||
| GOAT franchise model for turnkey launch | ||
Pricing Breakdown
Hopp Pricing
Franchise fee: $5,000 one-time. Minimum initial investment: $25,000 (minimum 52 e-scooters). Monthly royalty: 18% of net revenue. Up to 80% financing available for qualifying candidates (minimum 25% down payment). Revenue projections: $162–$247 monthly turnover per scooter, with 7,000–15,000 EUR net monthly profit on 100 scooters. Most franchisees claim ROI within 1 year.
Joyride Pricing
Grow: $900/month for up to 50 vehicles ($10/vehicle/mo after). Scale: $2,500/month for up to 150 vehicles ($8/vehicle/mo after). Pro: $5,000/month for up to 300 vehicles ($6/vehicle/mo after). Enterprise: custom pricing. Revii (non-white-label shared app for <50 vehicles): pricing not published, contact sales. GOAT franchise model: 20% monthly licensing fee for fleets under 50 scooters, scaling down to 10% for 300+ scooters, plus $8.50/scooter/month operational fee. Hardware costs separate. Typical startup costs ~$50,000 for 50 scooters including hardware (~$650/scooter), insurance, permits, and software.
When to Choose Each Platform
Choose Hopp if you...
- You're an entrepreneur in a small or mid-size European city that major operators have bypassed
- You want a complete franchise package including hardware, operational playbook, and brand support
- You're targeting the Dominican Republic, Bahrain, or another Hopp international expansion market
- You prefer a known royalty structure (18% of net) over open-ended monthly subscription increases
- You want built-in employee scheduling, maintenance tracking, and accounting in a single operator tool
- You're comfortable with a minimum fleet of 52 scooters and a tested Icelandic-durable hardware platform
Choose Joyride if you...
- Your fleet includes or will include golf carts, LSVs, ECVs, or e-bikes alongside or instead of scooters
- You're in North America and need a Toronto-headquartered platform with North American support
- You want to start small — even 5 vehicles — without a $30,000 franchise commitment
- You need AI-powered analytics, dynamic pricing, and Ride Pass subscriptions to compete in established markets
- You want white-label branded apps under your own identity rather than the Hopp franchise brand
- You're targeting a golf course, resort, or medical mobility provider — not a city public scooter deployment
Looking for an Alternative to Both Hopp and Joyride?
Levy Fleets offers a turnkey fleet management solution with flexible pricing — revenue share (20% of GMV), per-vehicle ($25/mo), or self-managed — and the same full feature set on every plan. No tiered feature gates, no minimum fleet sizes, and US-based 24/7 support included.