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Hopp vs Joyride
An independent comparison of two fleet management platforms to help you choose the right fit for your business.
Hopp
Reykjavik, Iceland
Joyride
Toronto, Canada
Hopp vs Joyride: What You Need to Know
Hopp and Joyride are both franchise-oriented platforms that bundle hardware, software, and a business model into a single offering — but they diverge sharply on vehicle scope, geography, and pricing structure. Hopp, founded in Reykjavik in 2019, is a scooter-specific franchise model for small and mid-size city entrepreneurs: franchisees pay a $5,000 fee plus a $25,000 minimum investment, then run their own operations while paying an 18% royalty on net revenue. Joyride, a Toronto-based platform since 2014, starts at $900/month for up to 50 vehicles and supports a far broader range of vehicle types — golf carts, LSVs, e-bikes, scooters, and electric convenience vehicles — making it the preferred choice for resorts, country clubs, and medical mobility providers whose fleets extend well beyond two-wheeled scooters. Joyride's scale ceiling is also dramatically higher: while Hopp's Reykjavik flagship reaches roughly 3,000 scooters, Joyride's platform has supported deployments of up to 500,000 vehicles.
Bottom Line
Hopp is a scooter-specific franchise for European small-city entrepreneurs who want an established operational playbook; Joyride is a flexible SaaS platform for North American operators running diverse vehicle fleets across hospitality, golf, and medical mobility.
Key Differences
Vehicle Types
Hopp is exclusively e-scooters. Joyride supports golf carts, LSVs, e-bikes, e-scooters, and ECVs — essential for resorts and country clubs with mixed fleets.
Pricing Structure
Hopp requires $5,000 franchise fee plus $25,000 minimum investment plus 18% ongoing royalty. Joyride starts at $900/month with no upfront franchise fee, making early-stage cashflow management significantly different.
Geographic Target
Hopp is concentrated in European markets: Iceland, Greece, Poland, Spain, Hungary, Cyprus, Germany, plus Caribbean and Middle East expansion. Joyride is headquartered in Toronto with a North American-first footprint.
Scale Range
Hopp minimum franchise requires 52 vehicles. Joyride supports 5 to 500,000+ vehicles — accessible to single-resort deployments of just a handful of golf carts.
Operational Support
Hopp's integrated platform includes employee shift logging, repair tracking, and automated accounting for the franchisee's own team. Joyride provides AI-powered analytics and dynamic pricing but relies on operators to configure their own operational workflows.
Platform Overview
About Hopp
Hopp is an Icelandic micromobility franchise, not a SaaS platform. Instead of licensing software, entrepreneurs buy into the Hopp brand: they pay a franchise fee, purchase Hopp-branded scooters, and run a Hopp-branded operation in their city while Hopp collects an ongoing royalty on net revenue. Hopp supplies the rider app, an operator dashboard, the hardware, and onboarding support in return. Founded in 2019 and running a franchise program since 2020, Hopp lists 60+ locations across 12 countries, concentrated in small and mid-size European towns (20,000 to 150,000 residents) with expansion into the Caribbean and Bahrain. It has no US operations. A separate, unrelated US service also uses the name Hopp (gethopp.com); the Icelandic Hopp at hopp.bike is a different company with zero US presence.
About Joyride
Joyride is a Yamaha-backed connected mobility platform powering 450+ markets globally. In November 2024, they launched Revii, a scan-and-go platform for golf carts and LSVs. In 2025, they introduced Neon, their proprietary IoT device with AI computing for lightweight vehicles. They support golf carts, low-speed vehicles, e-bikes, e-scooters, medical mobility scooters, and utility vehicles.
Side-by-Side Comparison
| Category | Hopp | Joyride |
|---|---|---|
| Company | ||
| Headquarters | Reykjavik, Iceland | Toronto, Canada |
| Founded | 2019 | 2014 |
| Website | https://hopp.bike | https://joyride.city |
| Pricing | ||
| Pricing Model | Franchise: one-time franchise fee plus mandatory hardware purchase plus an ongoing royalty on net revenue | Tiered monthly subscription + franchise licensing |
| Starting Price | From ~$5,000 franchise fee + ~$25,000 hardware (financing available) | $900/month (Grow plan, up to 50 vehicles) |
| Scale & Hardware | ||
| Fleet Size Range | About 16 to a few thousand scooters per franchise (small-town deployments up to the Reykjavik flagship) | 5-500,000+ vehicles |
| Hardware Provided | Yes — bundled | Yes — bundled |
| IoT Approach | Hopp supplies its own branded scooters with built-in IoT for location tracking, remote lock and unlock, and battery monitoring. The scooter manufacturer is not publicly disclosed. Franchisees must run Hopp hardware; there is no hardware-agnostic or multi-vendor option. | Provides proprietary Neon IoT hardware (launched 2025) with 24/7 telematics, AI computing, and same-day setup. Also supports hardware-agnostic integrations through the platform. |
How Does Levy Fleets Compare to Both?
Before deciding between Hopp and Joyride, consider Levy Fleets — a turnkey platform that delivers enterprise-grade features at a fraction of the cost, with no tiered feature gates on any plan.
| Category | Levy Fleets | Hopp | Joyride |
|---|---|---|---|
| Starting Price | $250/mo | From ~$5,000 franchise fee + ~$25,000 hardware (financing available) | $900/month (Grow plan, up to 50 vehicles) |
| Pricing Model | Revenue share, per-vehicle, or self-managed — your choice | Franchise: one-time franchise fee plus mandatory hardware purchase plus an ongoing royalty on net revenue | Tiered monthly subscription + franchise licensing |
| Feature Gating | None — full features on every plan | Varies by tier | Varies by tier |
| Minimum Fleet Size | No minimum | About 16 to a few thousand scooters per franchise (small | 5 |
| Setup Fees | $0 (white-label optional at $2,750) | Varies | Varies |
| Support | 24/7 US-based, included on all plans | Varies by plan | Varies by plan |
| Hardware Included | Yes — IoT pre-installed on all vehicles | Yes | Yes |
Levy Fleets includes payment processing, chargebacks, rider support, ID verification, push notifications, and marketing analytics on every plan — features that Hopp and Joyride either gate behind premium tiers or charge extra for.
Feature Comparison
| Feature | Hopp | Joyride |
|---|---|---|
| Hopp Features | ||
| Rider app to find, unlock, ride, pause, and pay | ||
| Single app serving both riders and operations staff | ||
| Operator dashboard for fleet management and inventory | ||
| Employee shift logging and hour tracking | ||
| Repairs and maintenance logging | ||
| Automated demand analysis with heat maps | ||
| Real-time redistribution recommendations | ||
| Automatic accounting | ||
| Built-in IoT for location tracking, locking, and battery monitoring | ||
| Hopp-branded scooter hardware with wholesale parts pricing | ||
| Brand licensing plus ready-made marketing collateral | ||
| Regulatory assistance and franchise onboarding | ||
| Up to 80% hardware financing via the Start-Hopp program | ||
| Joyride Unique Features | ||
| Neon proprietary IoT hardware with AI computing | ||
| White-label branded rider apps | ||
| Backend fleet management dashboard | ||
| In-field operator app | ||
| Keyless vehicle access | ||
| Real-time GPS tracking and monitoring | ||
| AI-powered analytics | ||
| Dynamic pricing | ||
| Ride Pass (daily, weekly, monthly, annual subscriptions) | ||
| Apple Pay and Google Pay | ||
| Open API for integrations | ||
| Multi-vehicle type support (golf carts, LSVs, e-bikes, scooters, ECVs) | ||
| Revii scan-and-go platform | ||
| GOAT franchise model for turnkey launch | ||
Pricing Breakdown
Hopp Pricing
Franchise directories such as topfranchise.com list a one-time franchise fee of about $5,000 and a minimum investment of about $25,000 to buy Hopp scooters, plus an ongoing royalty on net revenue reported at 18%. Hopp's own franchise page does not publish the royalty rate; it frames the entry as roughly EUR 31,250 for a 100+ scooter fleet, or about EUR 9,375 down through the Start-Hopp financing program (minimum 25% down payment, up to 80% financed, repaid as a percentage of monthly revenue). Hopp cites turnover of $162 to $247 per scooter per month and claims most franchisees reach ROI within a year. Hardware, the rider and operator apps, the dashboard, onboarding, and support are bundled into the franchise. Because the royalty is deducted for the life of the franchise on top of the hardware already purchased, the total cost of entry stacks a franchise fee, a hardware buy-in, and a perpetual revenue cut.
Joyride Pricing
Grow: $900/month for up to 50 vehicles ($10/vehicle/mo after). Scale: $2,500/month for up to 150 vehicles ($8/vehicle/mo after). Pro: $5,000/month for up to 300 vehicles ($6/vehicle/mo after). Enterprise: custom pricing. Revii Launchpad (non-white-label shared app for <50 vehicles): $4,200/year for up to 10 vehicles, plus $349/vehicle/year for each additional vehicle. GOAT franchise model: 20% monthly licensing fee for fleets under 50 scooters, scaling down to 10% for 300+ scooters, plus $8.50/scooter/month operational fee. Hardware costs separate. Typical startup costs ~$50,000 for 50 scooters including hardware (~$650/scooter), insurance, permits, and software.
When to Choose Each Platform
Choose Hopp if you...
- You're an entrepreneur in a small or mid-size European city that major operators have bypassed
- You want a complete franchise package including hardware, operational playbook, and brand support
- You're targeting the Dominican Republic, Bahrain, or another Hopp international expansion market
- You prefer a known royalty structure (18% of net) over open-ended monthly subscription increases
- You want built-in employee scheduling, maintenance tracking, and accounting in a single operator tool
- You're comfortable with a minimum fleet of 52 scooters and a tested Icelandic-durable hardware platform
Choose Joyride if you...
- Your fleet includes or will include golf carts, LSVs, ECVs, or e-bikes alongside or instead of scooters
- You're in North America and need a Toronto-headquartered platform with North American support
- You want to start small — even 5 vehicles — without a $30,000 franchise commitment
- You need AI-powered analytics, dynamic pricing, and Ride Pass subscriptions to compete in established markets
- You want white-label branded apps under your own identity rather than the Hopp franchise brand
- You're targeting a golf course, resort, or medical mobility provider — not a city public scooter deployment
Looking for an Alternative to Both Hopp and Joyride?
Levy Fleets offers a turnkey fleet management solution with flexible pricing — revenue share (20% of GMV (15% at 100-249 vehicles, annual terms)), per-vehicle ($14/mo for 100-249 vehicles), or self-managed — and the same full feature set on every plan. No tiered feature gates, no minimum fleet sizes, and US-based 24/7 support included.