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Hopp vs Movatic
An independent comparison of two fleet management platforms to help you choose the right fit for your business.
Hopp
Reykjavik, Iceland
Movatic
Kentwood, Michigan, USA
Hopp vs Movatic: What You Need to Know
Hopp and Movatic both target operators who want to run their own shared mobility service rather than hosting someone else's fleet — but the similarities end there. Hopp is a scooter-specific franchise model originating in Iceland, charging a $5,000 franchise fee plus $25,000 minimum investment and ongoing 18% royalty, with hardware bundled and operations supported through a unified operator-and-rider app. Movatic, headquartered in Kentwood, Michigan since 2016, is a hardware-agnostic software platform for US operators — primarily universities, municipalities, parks departments, and transit agencies — supporting not just scooters but bikes, kayaks, watercraft, and bike lockers, across 28 languages and 135 payment currencies. Movatic's open hardware integration with OMNI, Noke, and AXA locks means operators bring their own vehicles and connect preferred hardware; Hopp's vertically integrated approach means franchisees use Hopp-branded scooters tested in Iceland's demanding winter conditions. The key differentiator is that Hopp builds consumer-facing scooter businesses in European cities, while Movatic builds institutional mobility programs for North American universities and public agencies.
Bottom Line
Hopp is a complete franchise package for European small-city scooter entrepreneurs; Movatic is a software platform for North American universities, municipalities, and parks departments running multi-modal shared mobility programs.
Key Differences
Vehicle Types
Hopp is exclusively e-scooters. Movatic supports bikes, scooters, kayaks, watercraft, and bike lockers — critical for parks departments and recreation operators managing diverse asset classes.
Hardware Model
Hopp provides its own Iceland-tested branded scooters as part of the franchise investment. Movatic is hardware-agnostic and integrates with OMNI, Noke, and AXA locks on any compatible vehicle the operator chooses.
Primary Customer
Hopp's franchisees are individual entrepreneurs in underserved European cities. Movatic's clients are institutions — universities, transit agencies, municipalities, parks departments — that need grant-compatible, subsidy-accepting platforms.
Subsidy and Grant Support
Movatic's in-app wallet accepts third-party subsidy credits, enabling operators running government-funded or university-subsidized programs. Hopp's franchise model is built for commercial revenue, not institutional subsidy management.
International Reach
Movatic supports 135 payment currencies and 28 languages — global deployment ready. Hopp's network currently spans European markets plus Bahrain and Caribbean expansion.
Platform Overview
About Hopp
Hopp is an Icelandic micromobility franchise, not a SaaS platform. Instead of licensing software, entrepreneurs buy into the Hopp brand: they pay a franchise fee, purchase Hopp-branded scooters, and run a Hopp-branded operation in their city while Hopp collects an ongoing royalty on net revenue. Hopp supplies the rider app, an operator dashboard, the hardware, and onboarding support in return. Founded in 2019 and running a franchise program since 2020, Hopp lists 60+ locations across 12 countries, concentrated in small and mid-size European towns (20,000 to 150,000 residents) with expansion into the Caribbean and Bahrain. It has no US operations. A separate, unrelated US service also uses the name Hopp (gethopp.com); the Icelandic Hopp at hopp.bike is a different company with zero US presence.
About Movatic
Movatic is a US-based shared mobility platform that claims over 3,000 station locations worldwide (individual bike docks and racks, not distinct cities) with 1 million+ app users, supporting 135 currencies and 28 languages. They partner with Tandem Mobility to deliver turnkey bike-share programs to universities and communities. Their open platform integrates with multiple hardware providers including OMNI cellular locks, Noke padlocks, and AXA ring locks via Tempo bike stations. Customers include Lehigh University, Grand Forks, Kennesaw State, and UNH.
Side-by-Side Comparison
| Category | Hopp | Movatic |
|---|---|---|
| Company | ||
| Headquarters | Reykjavik, Iceland | Kentwood, Michigan, USA |
| Founded | 2019 | 2016 |
| Website | https://hopp.bike | https://movatic.co |
| Pricing | ||
| Pricing Model | Franchise: one-time franchise fee plus mandatory hardware purchase plus an ongoing royalty on net revenue | Custom licensing (contact sales) |
| Starting Price | From ~$5,000 franchise fee + ~$25,000 hardware (financing available) | Contact for pricing |
| Scale & Hardware | ||
| Fleet Size Range | About 16 to a few thousand scooters per franchise (small-town deployments up to the Reykjavik flagship) | 10-1,000+ vehicles |
| Hardware Provided | Yes — bundled | No — software only |
| IoT Approach | Hopp supplies its own branded scooters with built-in IoT for location tracking, remote lock and unlock, and battery monitoring. The scooter manufacturer is not publicly disclosed. Franchisees must run Hopp hardware; there is no hardware-agnostic or multi-vendor option. | Open platform integrating with multiple hardware and lock providers including OMNI cellular-enabled locks (Bluetooth + cellular), Noke padlocks, and AXA ring locks via Tempo bike stations. Also supports bike lockers and parking systems. |
How Does Levy Fleets Compare to Both?
Before deciding between Hopp and Movatic, consider Levy Fleets — a turnkey platform that delivers enterprise-grade features at a fraction of the cost, with no tiered feature gates on any plan.
| Category | Levy Fleets | Hopp | Movatic |
|---|---|---|---|
| Starting Price | $250/mo | From ~$5,000 franchise fee + ~$25,000 hardware (financing available) | Contact for pricing |
| Pricing Model | Revenue share, per-vehicle, or self-managed — your choice | Franchise: one-time franchise fee plus mandatory hardware purchase plus an ongoing royalty on net revenue | Custom licensing (contact sales) |
| Feature Gating | None — full features on every plan | Varies by tier | Varies by tier |
| Minimum Fleet Size | No minimum | About 16 to a few thousand scooters per franchise (small | 10 |
| Setup Fees | $0 (white-label optional at $2,750) | Varies | Varies |
| Support | 24/7 US-based, included on all plans | Varies by plan | Varies by plan |
| Hardware Included | Yes — IoT pre-installed on all vehicles | Yes | No |
Levy Fleets includes payment processing, chargebacks, rider support, ID verification, push notifications, and marketing analytics on every plan — features that Hopp and Movatic either gate behind premium tiers or charge extra for.
Feature Comparison
| Feature | Hopp | Movatic |
|---|---|---|
| Hopp Features | ||
| Rider app to find, unlock, ride, pause, and pay | ||
| Single app serving both riders and operations staff | ||
| Operator dashboard for fleet management and inventory | ||
| Employee shift logging and hour tracking | ||
| Repairs and maintenance logging | ||
| Automated demand analysis with heat maps | ||
| Real-time redistribution recommendations | ||
| Automatic accounting | ||
| Built-in IoT for location tracking, locking, and battery monitoring | ||
| Hopp-branded scooter hardware with wholesale parts pricing | ||
| Brand licensing plus ready-made marketing collateral | ||
| Regulatory assistance and franchise onboarding | ||
| Up to 80% hardware financing via the Start-Hopp program | ||
| Movatic Unique Features | ||
| Movatic-branded mobile app (iOS & Android) | ||
| Fleet management dashboard | ||
| Bike sharing, scooter sharing, and bike parking | ||
| Kayak and watercraft sharing support | ||
| Open hardware integrations (OMNI, Noke, AXA) | ||
| Bluetooth 4.0 + cellular lock support | ||
| Real-time GPS tracking | ||
| User management and analytics | ||
| In-app wallet with third-party subsidy credits | ||
| Payment processing (135 currencies) | ||
| Multi-language support (28 languages) | ||
| API access | ||
| Tandem Mobility partnership for turnkey operations | ||
| Campus and transit system integration | ||
| Bike locker and parking management | ||
Pricing Breakdown
Hopp Pricing
Franchise directories such as topfranchise.com list a one-time franchise fee of about $5,000 and a minimum investment of about $25,000 to buy Hopp scooters, plus an ongoing royalty on net revenue reported at 18%. Hopp's own franchise page does not publish the royalty rate; it frames the entry as roughly EUR 31,250 for a 100+ scooter fleet, or about EUR 9,375 down through the Start-Hopp financing program (minimum 25% down payment, up to 80% financed, repaid as a percentage of monthly revenue). Hopp cites turnover of $162 to $247 per scooter per month and claims most franchisees reach ROI within a year. Hardware, the rider and operator apps, the dashboard, onboarding, and support are bundled into the franchise. Because the royalty is deducted for the life of the franchise on top of the hardware already purchased, the total cost of entry stacks a franchise fee, a hardware buy-in, and a perpetual revenue cut.
Movatic Pricing
Movatic license required; pricing available via sales@movatic.co. End-user pricing examples from live deployments: first hour free then $1-1.50 per 30 minutes up to $50 max per ride. Annual memberships at some campuses ($20/year). Also sells hardware through shop.movatic.co including OMNI locks and Tempo bike stations. Operator-side licensing costs not published.
When to Choose Each Platform
Choose Hopp if you...
- You're an entrepreneur in a European small or mid-size city wanting to launch a branded scooter business
- You want hardware, operational playbook, and brand support bundled into a single franchise arrangement
- You're targeting Hopp's expansion markets in Greece, Poland, Cyprus, Hungary, Bahrain, or the Dominican Republic
- You prefer an all-in-one operator platform — employee scheduling, maintenance, accounting, and rider app combined
- You want purpose-built scooter hardware with a track record in cold and demanding European climates
- You prefer a transparent 18% royalty model over open-ended SaaS licensing fees
Choose Movatic if you...
- You're a university, municipality, parks department, or transit agency launching a public mobility program
- Your fleet includes bikes, kayaks, watercraft, or bike lockers alongside or instead of scooters
- You need to accept subsidy credits or mobility grant funds through an in-app wallet
- You operate internationally or need multi-language support across 28 languages and 135 currencies
- You want hardware flexibility — OMNI, Noke, or AXA locks on vehicles you already own
- You need Tandem Mobility partnership for turnkey operations and institutional grant navigation
Looking for an Alternative to Both Hopp and Movatic?
Levy Fleets offers a turnkey fleet management solution with flexible pricing — revenue share (20% of GMV (15% at 100-249 vehicles, annual terms)), per-vehicle ($14 per vehicle/mo), or self-managed — and the same full feature set on every plan. No tiered feature gates, no minimum fleet sizes, and US-based 24/7 support included.