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Hopp vs MOQO
An independent comparison of two fleet management platforms to help you choose the right fit for your business.
Hopp
Reykjavik, Iceland
MOQO
Aachen, Germany
Hopp vs MOQO: What You Need to Know
Hopp and MOQO are both European-origin shared mobility platforms, but they address fundamentally different use cases. Hopp, based in Reykjavik since 2019, is a consumer-facing micromobility franchise selling scooter operations to local entrepreneurs across Iceland, Greece, Poland, Spain, and emerging international markets — with hardware bundled, a $5,000 franchise fee, and an 18% royalty on net revenue. MOQO, founded in Aachen in 2012, is a B2B software platform for corporate fleet managers, community car-sharing operators, housing developments, and municipal utilities — targeting organizations that already own vehicles and need structured booking, access control, billing automation, and GDPR-compliant data handling. MOQO does not provide hardware; Hopp does. MOQO's driver logbook, SEPA payment processing, Jumio license validation, and Bosch RideCare damage detection integration are compliance-oriented enterprise features that have no equivalent in Hopp's franchise toolkit, which is designed for a street-level scooter operator, not a corporate fleet administrator.
Bottom Line
Hopp is a scooter franchise for consumer-facing micromobility entrepreneurs in European small cities; MOQO is a corporate fleet and community car-sharing SaaS platform for organizations managing their own vehicle assets in the European enterprise market.
Key Differences
Use Case
Hopp powers public-facing scooter rental businesses operated by local entrepreneurs. MOQO powers employee-facing corporate fleet access, community car-sharing pools, and housing development vehicle programs.
Hardware
Hopp provides branded scooter hardware to franchisees as part of the minimum $25,000 investment. MOQO is software-only — clients source and own their own vehicles.
Compliance Tooling
MOQO includes a built-in digital driver logbook, Jumio AI license validation, AI damage detection via Bosch RideCare and carvaloo, and SEPA payment processing — features designed for German corporate compliance requirements. Hopp has no equivalent regulatory compliance layer.
Business Model for Operator
Hopp franchisees pay a one-time franchise fee plus 18% ongoing royalty. MOQO charges tiered partner fees (Basic through Premium) with white-label apps unlocking at Plus tier — a recurring software cost structure without royalties.
Rider vs. User Base
Hopp's riders are anonymous consumers in public urban spaces. MOQO's users are known employees, residents, or corporate program members with accounts, logs, and compliance requirements.
Platform Overview
About Hopp
Hopp is an Icelandic micromobility franchise, not a SaaS platform. Instead of licensing software, entrepreneurs buy into the Hopp brand: they pay a franchise fee, purchase Hopp-branded scooters, and run a Hopp-branded operation in their city while Hopp collects an ongoing royalty on net revenue. Hopp supplies the rider app, an operator dashboard, the hardware, and onboarding support in return. Founded in 2019 and running a franchise program since 2020, Hopp lists 60+ locations across 12 countries, concentrated in small and mid-size European towns (20,000 to 150,000 residents) with expansion into the Caribbean and Bahrain. It has no US operations. A separate, unrelated US service also uses the name Hopp (gethopp.com); the Icelandic Hopp at hopp.bike is a different company with zero US presence.
About MOQO
MOQO is a veteran German SaaS platform with 12+ years of experience, powering 150+ sharing providers across 15 countries on 3 continents. Deutsche Bahn uses MOQO as their carsharing software for the Flinkster service. The platform supports cars, e-bikes, bicycles, cargo bikes, mopeds, and vans. MOQO offers four tiers (Basic, Pro, Plus, Premium) with features gated by plan level, including white-label apps reserved for Plus and above, and API access starting at Pro.
Side-by-Side Comparison
| Category | Hopp | MOQO |
|---|---|---|
| Company | ||
| Headquarters | Reykjavik, Iceland | Aachen, Germany |
| Founded | 2019 | 2012 |
| Website | https://hopp.bike | https://moqo.de |
| Pricing | ||
| Pricing Model | Franchise: one-time franchise fee plus mandatory hardware purchase plus an ongoing royalty on net revenue | Tiered partner packages (Basic, Pro, Plus, Premium) |
| Starting Price | From ~$5,000 franchise fee + ~$25,000 hardware (financing available) | Contact for pricing |
| Scale & Hardware | ||
| Fleet Size Range | About 16 to a few thousand scooters per franchise (small-town deployments up to the Reykjavik flagship) | 5-1,000+ vehicles |
| Hardware Provided | Yes — bundled | No — software only |
| IoT Approach | Hopp supplies its own branded scooters with built-in IoT for location tracking, remote lock and unlock, and battery monitoring. The scooter manufacturer is not publicly disclosed. Franchisees must run Hopp hardware; there is no hardware-agnostic or multi-vendor option. | Integrates vehicles via telematics units (OBUs). Supports cars, e-bikes, bicycles, cargo bikes, mopeds, and vans. Includes RFID, parking cards, and charging/fuel card integrations. |
How Does Levy Fleets Compare to Both?
Before deciding between Hopp and MOQO, consider Levy Fleets — a turnkey platform that delivers enterprise-grade features at a fraction of the cost, with no tiered feature gates on any plan.
| Category | Levy Fleets | Hopp | MOQO |
|---|---|---|---|
| Starting Price | $250/mo | From ~$5,000 franchise fee + ~$25,000 hardware (financing available) | Contact for pricing |
| Pricing Model | Revenue share, per-vehicle, or self-managed — your choice | Franchise: one-time franchise fee plus mandatory hardware purchase plus an ongoing royalty on net revenue | Tiered partner packages (Basic, Pro, Plus, Premium) |
| Feature Gating | None — full features on every plan | Varies by tier | Varies by tier |
| Minimum Fleet Size | No minimum | About 16 to a few thousand scooters per franchise (small | 5 |
| Setup Fees | $0 (white-label optional at $2,750) | Varies | Varies |
| Support | 24/7 US-based, included on all plans | Varies by plan | Varies by plan |
| Hardware Included | Yes — IoT pre-installed on all vehicles | Yes | No |
Levy Fleets includes payment processing, chargebacks, rider support, ID verification, push notifications, and marketing analytics on every plan — features that Hopp and MOQO either gate behind premium tiers or charge extra for.
Feature Comparison
| Feature | Hopp | MOQO |
|---|---|---|
| Hopp Features | ||
| Rider app to find, unlock, ride, pause, and pay | ||
| Single app serving both riders and operations staff | ||
| Operator dashboard for fleet management and inventory | ||
| Employee shift logging and hour tracking | ||
| Repairs and maintenance logging | ||
| Automated demand analysis with heat maps | ||
| Real-time redistribution recommendations | ||
| Automatic accounting | ||
| Built-in IoT for location tracking, locking, and battery monitoring | ||
| Hopp-branded scooter hardware with wholesale parts pricing | ||
| Brand licensing plus ready-made marketing collateral | ||
| Regulatory assistance and franchise onboarding | ||
| Up to 80% hardware financing via the Start-Hopp program | ||
| MOQO Unique Features | ||
| Cloud-based sharing platform | ||
| White-label branding and apps (Plus tier+) | ||
| Fleet management and booking scheduler | ||
| Access control and billing automation | ||
| User management with corporate packages | ||
| Third-party AI damage detection integrations (e.g. carvaloo, Bosch RideCare) | ||
| AI license validation via Jumio | ||
| MOQO WORK for employee fleet access | ||
| Keyless vehicle access (digital and physical) | ||
| Built-in digital driver logbook | ||
| Third-party fleet access capability | ||
| Accounting, CRM, and BI integrations | ||
| API connectivity (Pro tier+) | ||
| QR-code bookings and in-app notifications | ||
| SEPA and credit card payment processing | ||
| Referral programs and discount management | ||
Pricing Breakdown
Hopp Pricing
Franchise directories such as topfranchise.com list a one-time franchise fee of about $5,000 and a minimum investment of about $25,000 to buy Hopp scooters, plus an ongoing royalty on net revenue reported at 18%. Hopp's own franchise page does not publish the royalty rate; it frames the entry as roughly EUR 31,250 for a 100+ scooter fleet, or about EUR 9,375 down through the Start-Hopp financing program (minimum 25% down payment, up to 80% financed, repaid as a percentage of monthly revenue). Hopp cites turnover of $162 to $247 per scooter per month and claims most franchisees reach ROI within a year. Hardware, the rider and operator apps, the dashboard, onboarding, and support are bundled into the franchise. Because the royalty is deducted for the life of the franchise on top of the hardware already purchased, the total cost of entry stacks a franchise fee, a hardware buy-in, and a perpetual revenue cut.
MOQO Pricing
Four tiers with ascending feature sets: Basic (self-service, 24/7 support, platform updates), Pro (automated billing, advanced tariffs, API access), Plus (white-label app, free-floating sharing), Premium (custom development, sublicensing, dedicated key account manager). Pricing not publicly listed; requires sales consultation for all tiers.
When to Choose Each Platform
Choose Hopp if you...
- You're an entrepreneur wanting to launch a scooter-sharing brand in a small or mid-size European city
- You need hardware bundled with the platform and don't want to source vehicles independently
- You're targeting underserved European markets (Greece, Poland, Cyprus, Hungary) or emerging international markets (Bahrain, Dominican Republic)
- You want a franchise structure with built-in employee management, demand analysis, and automatic accounting
- You prefer a flat royalty (18% of net) over unpredictable tiered SaaS fees
- You want a single app used by both riders on the street and your operations staff
Choose MOQO if you...
- You manage a corporate fleet, employee car-sharing program, or housing development vehicle pool
- You already own vehicles and need software for structured booking, access control, and billing
- You require SEPA payment processing, driver logbooks, and German-compliance AI tools (Jumio, Bosch RideCare)
- You need white-label branding under your own corporate identity rather than a franchise brand
- You want API connectivity at Pro tier for CRM, accounting, and BI system integrations
- You're serving institutional clients — transit operators, municipal utilities, residential developers — rather than anonymous public consumers
Looking for an Alternative to Both Hopp and MOQO?
Levy Fleets offers a turnkey fleet management solution with flexible pricing — revenue share (20% of GMV (15% at 100-249 vehicles, annual terms)), per-vehicle ($14 per vehicle/mo), or self-managed — and the same full feature set on every plan. No tiered feature gates, no minimum fleet sizes, and US-based 24/7 support included.