.svg){kind=small}
BLOOM vs Vulog
An independent comparison of two fleet management platforms to help you choose the right fit for your business.
BLOOM
Dania Beach, Florida, USA
Vulog
Nice, France
BLOOM vs Vulog: What You Need to Know
BLOOM (Dania Beach, Florida, est. 2018) is a bike and scooter sharing SaaS starting at $5/device/month for campuses, hotels, and municipalities in the 1–1,000 vehicle range. Vulog (Nice, France, est. 2006) is one of the oldest and largest players in shared mobility technology, best known as the platform behind automotive OEM mobility services for Volkswagen, Kia, and Stellantis — enterprise carsharing contracts at 100–10,000+ vehicles with custom pricing only. Vulog's AI-powered AiMA platform offers smart dynamic pricing, predictive fleet optimization (Smart Ops), and a multi-service architecture that can run carsharing, short-term rental, subscriptions, and corporate fleets from the same vehicle pool — a level of commercial sophistication that reflects its OEM client base rather than any overlap with campus or hospitality programs. Vulog does not provide hardware, leaving operators to source OEM vehicle integrations that Vulog then connects via keyless smartphone access. The two platforms share essentially no buyer overlap: one serves a European hotel or university program, the other serves a car manufacturer entering the mobility-as-a-service market.
Bottom Line
Vulog is purpose-built for automotive OEMs and large carsharing operators with 100+ car fleets who need AI dynamic pricing and multi-service fleet optimization; BLOOM is the accessible platform for campus, hospitality, and municipal operators running micromobility programs without enterprise carsharing requirements.
Key Differences
Market and vehicle type
Vulog primarily serves automotive OEMs (Volkswagen, Kia, Stellantis) and large carsharing operators with car, moped, and multi-modal fleets. BLOOM focuses on bikes and scooters for campuses, hospitality, and municipalities.
AI pricing and fleet optimization
Vulog's Smart Pricing algorithm uses AI-based dynamic pricing to optimize revenue, while Smart Ops provides predictive fleet optimization. BLOOM provides usage heat maps and reporting but does not offer comparable AI pricing or optimization tooling.
Multi-service fleet architecture
Vulog supports carsharing, short-term rental, subscriptions, and corporate fleet programs running simultaneously from the same vehicle pool — enabling revenue diversification across service types. BLOOM is focused on sharing programs without the multi-service commercial complexity.
OEM vehicle integration
Vulog has established keyless vehicle integrations with Volkswagen, Kia, and Stellantis platforms — critical for OEM-launched mobility services. BLOOM integrates with BLE locks and QR-based systems used in the micromobility industry.
Pricing transparency
Vulog offers enterprise-only custom contracts with no public pricing. BLOOM publishes $5/device/month on Premium, making it immediately accessible for budget planning.
Platform Overview
About BLOOM
BLOOM is an open sharing ecosystem for bike, e-scooter, and EV sharing programs. Backed by over 1,000 deployments ranging from Fortune 500 campuses to national parks, BLOOM supports docked and dockless systems, free and fee-based models, and public and private networks. Notable clients include Kaiser Permanente, Thermo Fisher Scientific, Charles Schwab, and Yosemite National Park. The platform uses BLE lock and IoT hardware integrations with a tiered pricing model.
About Vulog
Vulog is an enterprise-grade shared mobility technology provider backed by $64M+ in funding (Series C). Their AI-powered AiMA platform serves global automotive OEMs and large fleet operators including Volkswagen, Kia, and Stellantis. The platform supports carsharing, digital rental, subscription services, corporate fleets, and micromobility from a single fleet. With R&D roots at INRIA (French national research institute), Vulog focuses on AI-driven fleet optimization, predictive pricing, and multi-service flexibility.
Side-by-Side Comparison
| Category | BLOOM | Vulog |
|---|---|---|
| Company | ||
| Headquarters | Dania Beach, Florida, USA | Nice, France |
| Founded | 2018 | 2006 |
| Website | https://bloomsharing.com | https://vulog.com |
| Pricing | ||
| Pricing Model | Tiered by fleet size with per-device fees | Enterprise SaaS with custom contracts |
| Starting Price | $5/device/month (Premium) | Contact for pricing (enterprise only) |
| Scale & Hardware | ||
| Fleet Size Range | 1-1,000+ vehicles | 100-10,000+ vehicles |
| Hardware Provided | Yes — bundled | No — software only |
| IoT Approach | Free plan uses mechanical locks only. Premium tier adds BLE lock support. Enterprise tier supports GPS, IoT, and custom hardware integrations. Hardware available through BLOOM shop (connected scooters from $699 each, minimum pod of 5). | Deep OEM integrations with Volkswagen, Kia, Stellantis, and other automakers for keyless access and telematics. Also supports third-party IoT devices for micromobility. AI layer on top for predictive fleet optimization. |
How Does Levy Fleets Compare to Both?
Before deciding between BLOOM and Vulog, consider Levy Fleets — a turnkey platform that delivers enterprise-grade features at a fraction of the cost, with no tiered feature gates on any plan.
| Category | Levy Fleets | BLOOM | Vulog |
|---|---|---|---|
| Starting Price | $250/mo | $5/device/month (Premium) | Contact for pricing (enterprise only) |
| Pricing Model | Revenue share, per-vehicle, or self-managed — your choice | Tiered by fleet size with per-device fees | Enterprise SaaS with custom contracts |
| Feature Gating | None — full features on every plan | Varies by tier | Varies by tier |
| Minimum Fleet Size | No minimum | 1 | 100 |
| Setup Fees | $0 (white-label optional at $2,750) | Varies | Varies |
| Support | 24/7 US-based, included on all plans | Varies by plan | Varies by plan |
| Hardware Included | Yes — IoT pre-installed on all vehicles | Yes | No |
Levy Fleets includes payment processing, chargebacks, rider support, ID verification, push notifications, and marketing analytics on every plan — features that BLOOM and Vulog either gate behind premium tiers or charge extra for.
Feature Comparison
| Feature | BLOOM | Vulog |
|---|---|---|
| BLOOM Features | ||
| BLOOM rider mobile app (iOS & Android) | ||
| QR-based asset management | ||
| Custom user approval rules | ||
| Geo-fencing capabilities (Premium+) | ||
| Location-based advertising (Premium+) | ||
| Usage reporting and heat maps | ||
| Service alerts and maintenance images | ||
| Custom enrollment emails and notifications | ||
| Custom system terms and conditions | ||
| Docked and dockless system support | ||
| BLE lock integration (Premium+) | ||
| Municipal system support (Enterprise) | ||
| Vulog Unique Features | ||
| AI-powered AiMA shared mobility platform | ||
| Multi-service from single fleet (carsharing, rental, subscription, corporate) | ||
| Smart Pricing algorithm (AI-based dynamic pricing) | ||
| Smart Ops for predictive fleet optimization | ||
| White-label mobile and web applications | ||
| Keyless vehicle access | ||
| Geofencing with configurable zones | ||
| Advanced fleet management dashboard | ||
| Multi-modal support (cars, scooters, bikes, mopeds) | ||
| OEM vehicle integration (Volkswagen, Kia, Stellantis) | ||
| Real-time fleet monitoring and analytics | ||
| Revenue optimization and idle-time reduction | ||
Pricing Breakdown
BLOOM Pricing
Free plan: $0 for fleets under 10 vehicles (mechanical locks, no rental charges allowed, in-app branding only). Premium plan: $0 with BLOOM fleet purchase or $5/device/month (BLE locks, rental charges permitted, geo-fencing, location-based ads, custom branding; minimum monthly fees may apply). Enterprise plan: Custom pricing for 100+ vehicle fleets (GPS/IoT hardware, white-label, municipal support).
Vulog Pricing
Custom enterprise pricing based on fleet size, services deployed, and contract terms. Not publicly listed. Targets large operators and OEMs with 100+ vehicle fleets. Long sales cycles with dedicated account teams. Revenue estimated at $17.1M (2024) from ~94 employees.
When to Choose Each Platform
Choose BLOOM if you...
- You operate a campus, hotel, resort, national park, or municipality with a bike or scooter sharing program
- You need published per-device pricing that fits a commercial or municipal operating budget without an enterprise sales process
- Your deployment needs docked and dockless system support, geo-fencing, and location-based advertising
- You want a native rider app (iOS and Android) with QR-based or BLE lock vehicle access
- You need municipal Enterprise tier compliance for a government-facing program
- You want to be operational in days or weeks rather than after a multi-month OEM integration timeline
Choose Vulog if you...
- You are an automotive OEM launching a branded mobility-as-a-service product in partnership with your connected car platform
- You operate a large carsharing fleet (100–10,000+ vehicles) and need AI-powered dynamic pricing and Smart Ops predictive optimization
- You want to run carsharing, subscription, and corporate fleet programs simultaneously from the same vehicle pool
- You require established OEM keyless vehicle integrations with Volkswagen, Kia, or Stellantis platforms
- You are a city transit authority planning a multi-modal mobility-as-a-service deployment at enterprise scale
- You need idle-time reduction algorithms and revenue optimization analytics for a commercial carsharing operation
Looking for an Alternative to Both BLOOM and Vulog?
Levy Fleets offers a turnkey fleet management solution with flexible pricing — revenue share (20% of GMV (15% at 100-249 vehicles, annual terms)), per-vehicle ($14 per vehicle/mo), or self-managed — and the same full feature set on every plan. No tiered feature gates, no minimum fleet sizes, and US-based 24/7 support included.