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BLOOM vs Fifteen
An independent comparison of two fleet management platforms to help you choose the right fit for your business.
BLOOM
Dania Beach, Florida, USA
Fifteen
Paris, France
BLOOM vs Fifteen: What You Need to Know
BLOOM (Dania Beach, Florida, est. 2018) is a software-first platform targeting private operators — campuses, hotels, residential developments, and smaller municipalities — with per-device SaaS pricing starting at $5/month. Fifteen (Paris, France, est. 2008) is a vertically integrated B2G operator with 15+ years of public service contract expertise, deploying proprietary in-house manufactured electric bikes through magnetic docking stations that require no civil construction — a system inherited from the Zoov acquisition that gives city governments an unusually low-barrier route to station-based infrastructure. Fifteen operates across France, Finland, Canada, Spain, and Peru, and its scale footprint (up to 20,000+ vehicles) places it firmly in the tier of operators that bid on major city contracts like Vélib' in Paris — not on campus or hospitality deployments. The comparison is essentially a choice between a commercially agile US SaaS tool for private-sector mobility operators and a French infrastructure company optimized for winning and running multi-year public service contracts at city scale.
Bottom Line
Fifteen is the vendor of choice for city governments and transit agencies running public procurement for large docked e-bike networks; BLOOM is the practical platform for private operators, campuses, and smaller municipalities that need flexible per-device SaaS without the B2G procurement process.
Key Differences
Procurement model
Fifteen operates exclusively through B2G municipal contracts — pricing is contact-only and requires going through public procurement processes. BLOOM sells direct to private operators and smaller municipalities at published per-device rates.
Hardware ownership
Fifteen manufactures its own electric bikes and proprietary magnetic docking stations in-house, providing a vertically integrated hardware + software system. BLOOM provides hardware to operators who need it but is not a vehicle manufacturer.
Docking infrastructure
Fifteen's magnetic docking system (inherited from Zoov) deploys modular stations without civil construction, which dramatically reduces the barrier to building city-scale station networks. BLOOM supports docked and dockless systems but relies on third-party lock and docking hardware.
Geographic scale
Fifteen has multi-country deployments across France, Finland, Canada, Spain, and Peru, with capacity for 100–20,000+ vehicle programs. BLOOM has no stated geographic limits but targets operators in the 1–1,000 vehicle range.
Operational model
Fifteen offers a turnkey managed operations option where Fifteen's own staff handle day-to-day operations. BLOOM provides operational tools and service alerts but operators run their own teams.
Platform Overview
About BLOOM
BLOOM is an open sharing ecosystem for bike, e-scooter, and EV sharing programs. Backed by over 1,000 deployments ranging from Fortune 500 campuses to national parks, BLOOM supports docked and dockless systems, free and fee-based models, and public and private networks. Notable clients include Kaiser Permanente, Thermo Fisher Scientific, Charles Schwab, and Yosemite National Park. The platform uses BLE lock and IoT hardware integrations with a tiered pricing model.
About Fifteen
Fifteen was created from the 2021 merger of Smoove (founded 2008, docked bike-share systems) and Zoov (founded 2017, magnetic docking e-bikes), rebranding under the Fifteen name in 2022. Named after the "15-minute city" concept. Operates 52,000+ bikes across 30+ cities including 20,000 in Paris (Vlib'), 5,000 in Helsinki, and deployments in Nice, Vancouver, Marseille, Montpellier, Strasbourg, Gijon (Spain), Avignon, and Lima. Raised EUR 40M from Eiffel Essentiel, 2050, and Via iD. Combines Smoove's municipal contract expertise with Zoov's innovative ultra-compact magnetic docking technology. Manufactures all bikes in-house and sells exclusively to city governments and transit agencies through B2G contracts.
Side-by-Side Comparison
| Category | BLOOM | Fifteen |
|---|---|---|
| Company | ||
| Headquarters | Dania Beach, Florida, USA | Paris, France |
| Founded | 2018 | 2008 |
| Website | https://bloomsharing.com | https://fifteen.eu |
| Pricing | ||
| Pricing Model | Tiered by fleet size with per-device fees | Municipal B2G contracts with modular service tiers |
| Starting Price | $5/device/month (Premium) | Contact for pricing (B2G only) |
| Scale & Hardware | ||
| Fleet Size Range | 1-1,000+ vehicles | 100-20,000+ vehicles |
| Hardware Provided | Yes — bundled | Yes — bundled |
| IoT Approach | Free plan uses mechanical locks only. Premium tier adds BLE lock support. Enterprise tier supports GPS, IoT, and custom hardware integrations. Hardware available through BLOOM shop (connected scooters from $699 each, minimum pod of 5). | Complete vertical integration -- designs and manufactures all e-bikes, magnetic docking stations, and charging infrastructure in-house. Proprietary IoT connectivity embedded in every bike and station. Fifteen Control platform handles fleet management, diagnostics, and monitoring. |
How Does Levy Fleets Compare to Both?
Before deciding between BLOOM and Fifteen, consider Levy Fleets — a turnkey platform that delivers enterprise-grade features at a fraction of the cost, with no tiered feature gates on any plan.
| Category | Levy Fleets | BLOOM | Fifteen |
|---|---|---|---|
| Starting Price | $250/mo | $5/device/month (Premium) | Contact for pricing (B2G only) |
| Pricing Model | Revenue share, per-vehicle, or self-managed — your choice | Tiered by fleet size with per-device fees | Municipal B2G contracts with modular service tiers |
| Feature Gating | None — full features on every plan | Varies by tier | Varies by tier |
| Minimum Fleet Size | No minimum | 1 | 100 |
| Setup Fees | $0 (white-label optional at $2,750) | Varies | Varies |
| Support | 24/7 US-based, included on all plans | Varies by plan | Varies by plan |
| Hardware Included | Yes — IoT pre-installed on all vehicles | Yes | Yes |
Levy Fleets includes payment processing, chargebacks, rider support, ID verification, push notifications, and marketing analytics on every plan — features that BLOOM and Fifteen either gate behind premium tiers or charge extra for.
Feature Comparison
| Feature | BLOOM | Fifteen |
|---|---|---|
| BLOOM Features | ||
| BLOOM rider mobile app (iOS & Android) | ||
| QR-based asset management | ||
| Custom user approval rules | ||
| Geo-fencing capabilities (Premium+) | ||
| Location-based advertising (Premium+) | ||
| Usage reporting and heat maps | ||
| Service alerts and maintenance images | ||
| Custom enrollment emails and notifications | ||
| Custom system terms and conditions | ||
| Docked and dockless system support | ||
| BLE lock integration (Premium+) | ||
| Municipal system support (Enterprise) | ||
| Fifteen Unique Features | ||
| Innovative magnetic docking system (from Zoov) -- ultra-compact stations | ||
| In-house manufactured electric bikes with dock charging | ||
| Fifteen Control fleet management platform | ||
| Fifteen Analytics with KPI tracking and reporting | ||
| Automatic fault diagnosis and 24/7 connected monitoring | ||
| Modular station deployment (no construction required for magnetic docks) | ||
| Short-term sharing and long-term rental on single platform | ||
| Public service contract expertise spanning 15+ years | ||
| Transit system integration for first-mile / last-mile | ||
| Multi-country deployment (France, Finland, Canada, Spain, Peru) | ||
| Unified platform addressing cities of all sizes | ||
| Turnkey operation option with Fifteen-managed staff | ||
Pricing Breakdown
BLOOM Pricing
Free plan: $0 for fleets under 10 vehicles (mechanical locks, no rental charges allowed, in-app branding only). Premium plan: $0 with BLOOM fleet purchase or $5/device/month (BLE locks, rental charges permitted, geo-fencing, location-based ads, custom branding; minimum monthly fees may apply). Enterprise plan: Custom pricing for 100+ vehicle fleets (GPS/IoT hardware, white-label, municipal support).
Fifteen Pricing
Custom enterprise contracts negotiated per city deployment. Three service levels: bike supply only (city operates), software only (city owns bikes), or full turnkey operation (Fifteen handles everything). Multi-year public service contracts typical. EUR 40M funding supports ongoing expansion. No public pricing -- all quotes require direct engagement with Fifteen sales team.
When to Choose Each Platform
Choose BLOOM if you...
- You are a private operator — campus, hotel, resort, or residential development — outside the municipal procurement process
- Your fleet is under 1,000 vehicles and you want transparent per-device pricing without a lengthy RFP cycle
- You need a platform that supports both docked and dockless configurations simultaneously
- You want location-based advertising and custom enrollment workflows that generate additional revenue or manage access control
- You operate in multiple property types (universities, national parks, co-working spaces) and need one platform for all
- You want geo-fencing and BLE lock integration on a standard SaaS contract rather than a bespoke government agreement
Choose Fifteen if you...
- You are a city government or transit agency issuing a public procurement for a large-scale docked e-bike network
- You need vertically integrated hardware — proprietary bikes and magnetic docking stations — from a single manufacturer
- You want a proven track record at city scale, including experience with major metropolitan programs across five countries
- You need modular station deployment that requires no civil construction or ground-breaking permits
- You want a turnkey managed operations option where the vendor handles day-to-day staffing and operations
- Your deployment target is 100–20,000+ vehicles across a metropolitan area with short-term sharing and long-term rental on a single platform
Looking for an Alternative to Both BLOOM and Fifteen?
Levy Fleets offers a turnkey fleet management solution with flexible pricing — revenue share (20% of GMV (15% at 100-249 vehicles, annual terms)), per-vehicle ($14 per vehicle/mo), or self-managed — and the same full feature set on every plan. No tiered feature gates, no minimum fleet sizes, and US-based 24/7 support included.