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BLOOM vs ElectricFeel
An independent comparison of two fleet management platforms to help you choose the right fit for your business.
BLOOM
Dania Beach, Florida, USA
ElectricFeel
Zurich, Switzerland
BLOOM vs ElectricFeel: What You Need to Know
BLOOM (Dania Beach, Florida, est. 2018) targets operators in the 1–1,000 vehicle range with transparent per-device pricing starting at $5/device/month, while ElectricFeel (Zurich, Switzerland, est. 2012) is an enterprise-grade platform born out of ETH Zurich research, designed for operators running 100–10,000+ vehicles who have the budget for contracts that reportedly reach $150K+ per year and multi-month implementation timelines. The capability gap between them is substantial: ElectricFeel offers Incentive Zones that dynamically nudge riders toward self-rebalancing the fleet, battery-swapping crew scheduling with part-time shift division, a data warehouse and BI analytics layer, and re-engagement campaigns that the company claims recover 65% of dormant riders — features that only make economic sense at scale. BLOOM's geo-fencing, QR-based asset management, and heat maps serve the same functional categories but at a fraction of the operational depth, which is exactly right for a university bike-share or a hotel guest fleet that doesn't need demand-forecasting algorithms. ElectricFeel's Segway-Ninebot hardware partnership and Solar Impulse Foundation certification signal a specific positioning around European smart-city tenders; BLOOM's $5/month entry point signals a completely different buyer.
Bottom Line
ElectricFeel is an enterprise mobility OS for large urban operators that can justify six-figure contracts and need deep rebalancing automation, MaaS integration, and BI analytics; BLOOM is the practical choice for operators under 1,000 vehicles who need a solid sharing platform without the enterprise procurement overhead.
Key Differences
Scale and pricing tier
ElectricFeel's minimum viable deployment is effectively 100+ vehicles with enterprise-level contract pricing (reportedly $150K+/year). BLOOM starts at $5/device/month and serves fleets as small as a single vehicle.
Rebalancing intelligence
ElectricFeel's Incentive Zones show riders discounted drop-off points on the map to organically rebalance the fleet without operator intervention. BLOOM provides heat maps and usage reporting but has no comparable demand-incentive mechanism.
Battery operations
ElectricFeel includes a dedicated field operations app for battery swap crews with shift scheduling and part-time labor division — critical for high-density urban fleets running swappable batteries. BLOOM's platform does not address battery swap logistics.
Rider retention tooling
ElectricFeel's platform includes structured re-engagement campaign workflows that claim 65% recovery rates for dormant riders. BLOOM offers custom enrollment emails and notifications but no comparable CRM-style rider lifecycle management.
Hardware agnosticism
ElectricFeel does not provide hardware but has a Segway-Ninebot partnership for operators who want a vetted moped-sharing hardware bundle. BLOOM provides hardware to operators that need it and is more flexible on vehicle types including docked systems.
Platform Overview
About BLOOM
BLOOM is an open sharing ecosystem for bike, e-scooter, and EV sharing programs. Backed by over 1,000 deployments ranging from Fortune 500 campuses to national parks, BLOOM supports docked and dockless systems, free and fee-based models, and public and private networks. Notable clients include Kaiser Permanente, Thermo Fisher Scientific, Charles Schwab, and Yosemite National Park. The platform uses BLE lock and IoT hardware integrations with a tiered pricing model.
About ElectricFeel
ElectricFeel is a Swiss enterprise SaaS company spun out of an urban mobility research project at ETH Zurich in 2012, co-founded by Moritz Meenen (CEO) and Pratik Mukerji (CTO, ETH Pioneer Fellowship recipient). With offices in Zurich and Barcelona and an estimated 8–15 employees, they provide a "Shared Mobility OS" covering e-bikes, e-scooters, and moped sharing. Their marquee US client Revel Transit (4,600+ mopeds across NYC, DC, Miami, SF) shut down moped operations in late 2023, eliminating ElectricFeel's entire North American footprint. Their other major claimed client Cooltra (5,000+ e-scooters across 6 European cities) subsequently merged with Dutch competitor felyx — it is unclear if Cooltra still uses ElectricFeel post-merger. Confirmed active clients are Pick-e-Bike (~800 e-bikes, Basel) and Billy Bike (~600 e-bikes, Brussels). Total funding is only ~$1.3–2.2M over 14 years (grants and small investments, no significant VC), with estimated revenue of ~$1.6M. No public API documentation or self-serve onboarding — entirely sales-led.
Side-by-Side Comparison
| Category | BLOOM | ElectricFeel |
|---|---|---|
| Company | ||
| Headquarters | Dania Beach, Florida, USA | Zurich, Switzerland |
| Founded | 2018 | 2012 |
| Website | https://bloomsharing.com | https://electricfeel.com |
| Pricing | ||
| Pricing Model | Tiered by fleet size with per-device fees | Enterprise SaaS with custom pricing |
| Starting Price | $5/device/month (Premium) | Contact for pricing |
| Scale & Hardware | ||
| Fleet Size Range | 1-1,000+ vehicles | 100-10,000+ vehicles |
| Hardware Provided | Yes — bundled | No — software only |
| IoT Approach | Free plan uses mechanical locks only. Premium tier adds BLE lock support. Enterprise tier supports GPS, IoT, and custom hardware integrations. Hardware available through BLOOM shop (connected scooters from $699 each, minimum pod of 5). | Flexible platform integrating with existing vehicle hardware and transport systems via API. Does not manufacture or sell IoT hardware. Partnerships with vehicle OEMs and smart city infrastructure. R&D collaboration with ETH Zurich for advanced fleet optimization. |
How Does Levy Fleets Compare to Both?
Before deciding between BLOOM and ElectricFeel, consider Levy Fleets — a turnkey platform that delivers enterprise-grade features at a fraction of the cost, with no tiered feature gates on any plan.
| Category | Levy Fleets | BLOOM | ElectricFeel |
|---|---|---|---|
| Starting Price | $250/mo | $5/device/month (Premium) | Contact for pricing |
| Pricing Model | Revenue share, per-vehicle, or self-managed — your choice | Tiered by fleet size with per-device fees | Enterprise SaaS with custom pricing |
| Feature Gating | None — full features on every plan | Varies by tier | Varies by tier |
| Minimum Fleet Size | No minimum | 1 | 100 |
| Setup Fees | $0 (white-label optional at $2,750) | Varies | Varies |
| Support | 24/7 US-based, included on all plans | Varies by plan | Varies by plan |
| Hardware Included | Yes — IoT pre-installed on all vehicles | Yes | No |
Levy Fleets includes payment processing, chargebacks, rider support, ID verification, push notifications, and marketing analytics on every plan — features that BLOOM and ElectricFeel either gate behind premium tiers or charge extra for.
Feature Comparison
| Feature | BLOOM | ElectricFeel |
|---|---|---|
| BLOOM Features | ||
| BLOOM rider mobile app (iOS & Android) | ||
| QR-based asset management | ||
| Custom user approval rules | ||
| Geo-fencing capabilities (Premium+) | ||
| Location-based advertising (Premium+) | ||
| Usage reporting and heat maps | ||
| Service alerts and maintenance images | ||
| Custom enrollment emails and notifications | ||
| Custom system terms and conditions | ||
| Docked and dockless system support | ||
| BLE lock integration (Premium+) | ||
| Municipal system support (Enterprise) | ||
| ElectricFeel Unique Features | ||
| Customizable rider app (iOS & Android) with branded sounds, animations, and loading screens | ||
| Full-stack fleet management platform ("Shared Mobility OS") | ||
| Mobile field operations app for battery swapping and maintenance crews | ||
| Incentive Zones — dynamic pricing that shows riders discounted drop-off zones on the map to self-rebalance fleet | ||
| Battery swapping scheduling with part-time shift division | ||
| Centralized operations dashboard with data warehouse and BI analytics | ||
| Rider behavior heat maps and session conversion rate tracking | ||
| Customer care management platform with workflow automation | ||
| Re-engagement campaigns for dormant riders (claims 65% recovery rates) | ||
| Transit system and MaaS integration | ||
| Promo codes, offer management, and promotional incentive targeting | ||
| Subscription-based pricing support for riders | ||
| White-label branding with designer collaboration | ||
| Scalable from 100 to 10,000+ vehicles | ||
| Segway-Ninebot global hardware partnership for turnkey moped sharing | ||
| Service Area Optimization (SAO) — data-driven hub concentration for fleet efficiency | ||
| Sustainability metrics (claims 1M+ riders, 75M+ km traveled, 7,000+ tons CO2 saved) | ||
| Solar Impulse Foundation "Efficient Solution" label recipient | ||
Pricing Breakdown
BLOOM Pricing
Free plan: $0 for fleets under 10 vehicles (mechanical locks, no rental charges allowed, in-app branding only). Premium plan: $0 with BLOOM fleet purchase or $5/device/month (BLE locks, rental charges permitted, geo-fencing, location-based ads, custom branding; minimum monthly fees may apply). Enterprise plan: Custom pricing for 100+ vehicle fleets (GPS/IoT hardware, white-label, municipal support).
ElectricFeel Pricing
No published pricing — entirely sales-led via "Book a Call" process. Custom enterprise SaaS contracts based on fleet size and scope. Typically serves operators with 100–10,000+ vehicles. With estimated revenue of ~$1.6M and a handful of active clients, average contract value is likely $150K–$400K/year for mid-size deployments. Launch timeline is 3–8 weeks for SaaS platform setup. No self-serve tier or free trial available. Implementation includes custom app branding (logos, colors, sounds, loading animations), training, and strategic operational guidance. No per-check verification fees documented, but no built-in ID verification either.
When to Choose Each Platform
Choose BLOOM if you...
- Your fleet is under 1,000 vehicles and you need a cost-effective platform without enterprise procurement timelines
- You operate a campus, hotel, resort, or residential community fleet that doesn't require demand-forecasting algorithms
- You want both docked and dockless system support within the same platform
- You need location-based advertising as a revenue stream integrated into the rider app
- You want to get operational quickly — weeks, not months — with a clear per-device pricing model
- You run a municipal or national park program that needs custom enrollment rules and terms without a six-figure contract
Choose ElectricFeel if you...
- You operate a 100+ vehicle urban fleet and need Incentive Zones to automate fleet rebalancing through rider behavior
- You run battery swap operations and need crew scheduling software with part-time shift management
- You want a BI data warehouse layer and session conversion rate analytics built into your fleet management platform
- You value the ETH Zurich research heritage and need demand-forecasting algorithms for high-density deployments
- You are deploying in European smart cities (Basel, Brussels) alongside transit networks and need MaaS integration
- You have the procurement budget for $150K+/year enterprise contracts and a multi-month onboarding process
Looking for an Alternative to Both BLOOM and ElectricFeel?
Levy Fleets offers a turnkey fleet management solution with flexible pricing — revenue share (20% of GMV (15% at 100-249 vehicles, annual terms)), per-vehicle ($14 per vehicle/mo), or self-managed — and the same full feature set on every plan. No tiered feature gates, no minimum fleet sizes, and US-based 24/7 support included.