Turo pricing (2026)

Turo starts at 10–30% of trip revenue. The full breakdown is below, including what sits behind higher tiers.

Turo
10–30% of trip revenue
Marketplace commission — 10–30% of every trip, no monthly fee
Levy Fleets
$250/mo minimum
20% of GMV (15% at 100-249 vehicles, annual terms) · same full feature set on every plan — no tiered feature gates

What Turo charges

Turo charges hosts no monthly or listing fee. Instead it takes a percentage of each trip, set by the host earnings plan, and the plans trade commission against damage responsibility. As of the plan structure effective January 7, 2026: "More peace of mind" pays the host 70% (Turo takes 30%) with $250 of damage responsibility; "Balanced" pays 80% (Turo takes 20%) with $1,500 damage responsibility; "More earnings" pays 90% (Turo takes 10%) with $2,750 damage responsibility. There is no plan that combines a high host share with low damage exposure. Plans and terms vary by market and change over time — hosts should confirm the current plan in their Turo dashboard.

Levy Fleets pricing

Published, so you can compare without a call.

Managed
20% of GMV (15% at 100-249 vehicles, annual terms)
$250/mo minimum

Includes rider support, payment ops, disputes, refunds, and collections

Self-Managed
15% of GMV
$250/mo minimum

Available as an enterprise agreement outside the public tiers

Software-Only
$14 per vehicle/mo (100-249 vehicles)

Software-only per-vehicle pricing for qualified operators (100-249 vehicles, in-house ops, annual terms)

Same full feature set on every plan — no tiered feature gates. White-label free under levy label.

Costs a rate card does not show

CostTuroLevy Fleets
Setup / onboarding feeConfirm with vendorNone
White-label rider appConfirm with vendorFree under Levy Label (otherwise $2,750 one-time)
Rider support & payment opsUsually yours to staffIncluded on Managed
Disputes, refunds, collectionsUsually yours to staffIncluded on Managed
Feature tiersConfirm what your tier excludesNone — every feature on every plan
Cost in your slowest monthFull subscription, typicallyThe $250/mo minimum

“Confirm with vendor” means exactly that — we do not publish numbers for another company that they have not published themselves. Ask, and hold them to it in writing.

Turo pricing questions

How much does Turo cost?

Turo starts at 10–30% of trip revenue. In full: Turo charges hosts no monthly or listing fee. Instead it takes a percentage of each trip, set by the host earnings plan, and the plans trade commission against damage responsibility. As of the plan structure effective January 7, 2026: "More peace of mind" pays the host 70% (Turo takes 30%) with $250 of damage responsibility; "Balanced" pays 80% (Turo takes 20%) with $1,500 damage responsibility; "More earnings" pays 90% (Turo takes 10%) with $2,750 damage responsibility. There is no plan that combines a high host share with low damage exposure. Plans and terms vary by market and change over time — hosts should confirm the current plan in their Turo dashboard.

Does Turo publish pricing publicly?

Yes — 10–30% of trip revenue is their published entry point. Always confirm against their own pricing page before committing, since vendors change rates without notice.

What does Turo charge extra for?

Turo charges hosts no monthly or listing fee. Instead it takes a percentage of each trip, set by the host earnings plan, and the plans trade commission against damage responsibility. As of the plan structure effective January 7, 2026: "More peace of mind" pays the host 70% (Turo takes 30%) with $250 of damage responsibility; "Balanced" pays 80% (Turo takes 20%) with $1,500 damage responsibility; "More earnings" pays 90% (Turo takes 10%) with $2,750 damage responsibility. There is no plan that combines a high host share with low damage exposure. Plans and terms vary by market and change over time — hosts should confirm the current plan in their Turo dashboard. The pattern worth checking on any platform is which capabilities sit behind a higher tier rather than in the base price — that is usually where the quoted number and the real number diverge.

How does Levy Fleets pricing compare?

Levy publishes three routes. Managed is 20% of GMV (15% at 100-249 vehicles, annual terms) against a $250/mo minimum, and includes includes rider support, payment ops, disputes, refunds, and collections. Self-Managed is 15% of GMV. Software-only is $14 per vehicle/mo (100-249 vehicles) for operators running their own field operations. Same full feature set on every plan — no tiered feature gates

Is revenue share cheaper than a monthly subscription?

It depends entirely on how much you ride. A fixed subscription is owed in your slowest month; revenue share falls with revenue and bottoms out at the $250/mo minimum. For a seasonal fleet — resort, campus, tourism — that difference usually dominates the annual total. For a high-utilization year-round fleet, a flat fee can work out cheaper. Run both against your own off-season, not just your peak.

What should I ask about beyond the headline rate?

Setup and white-label fees, per-verification charges for ID and phone checks, payment processing markup, whether webhooks and API access are gated to a higher tier, minimum contract length, and what happens to your data if you leave. On Levy: no setup fee, white-label free under Levy Label (otherwise $2,750 one-time), and every feature on every plan.