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BLOOM vs Hopp
An independent comparison of two fleet management platforms to help you choose the right fit for your business.
BLOOM
Dania Beach, Florida, USA
Hopp
Reykjavik, Iceland
BLOOM vs Hopp: What You Need to Know
BLOOM (Dania Beach, Florida, est. 2018) is a SaaS platform with per-device pricing starting at $5/month, serving corporate campuses, universities, hotels, and municipalities that want to own and operate their own fleet. Hopp (Reykjavik, Iceland, est. 2019) is a franchise model with a $5,000 franchise fee and a minimum $25,000 investment, designed specifically for local entrepreneurs in small and mid-size cities across Europe and beyond — markets that Bird, Lime, and other large operators have largely ignored. The Hopp model is conceptually different: it doesn't just provide software, it licenses a business playbook complete with demand analysis, automatic accounting, and shift-logging for operations staff, along with an 18% royalty on net revenue in exchange for that infrastructure and support. Hopp's minimum fleet of 52 scooters per franchise and its roster of European markets (Iceland, Greece, Poland, Spain, Hungary, Cyprus, Germany) plus emerging international outposts (Dominican Republic, Bahrain, Bonaire) make it an entrepreneur's entry point into city micromobility, not a campus or hospitality amenity platform.
Bottom Line
Hopp is the right choice for an entrepreneur in a small European city who wants a proven franchise framework with financing available and operational support built in; BLOOM is the right choice for an existing organization — campus, hotel, municipality — that already has a fleet and needs software to manage and monetize it.
Key Differences
Business entry model
Hopp is a franchise — you buy into a system with a $5,000 fee, a minimum $25,000 investment, and an 18% revenue royalty in exchange for a complete operating playbook. BLOOM is a SaaS license — you pay per device per month and own your own operations without royalties.
Target operator profile
Hopp targets entrepreneurs looking to start a micromobility business in underserved cities. BLOOM targets organizations that already operate venues — campuses, hotels, municipalities — and want to add a mobility program.
Minimum fleet size
Hopp requires a minimum of 52 scooters per franchise location. BLOOM has no stated minimum, supporting fleets as small as one vehicle.
Built-in operational tooling
Hopp's platform includes employee shift logging, hour tracking, repairs tracking, automated demand analysis, and automatic accounting — tools built for a micro-enterprise running a city scooter fleet. BLOOM focuses on rider-facing features, geo-fencing, and usage reporting for the operator.
Geographic positioning
Hopp is expanding through franchise markets primarily in Europe and a handful of international outposts. BLOOM has no geographic focus and serves operators globally across multiple venue types.
Platform Overview
About BLOOM
BLOOM is an open sharing ecosystem for bike, e-scooter, and EV sharing programs. Backed by over 1,000 deployments ranging from Fortune 500 campuses to national parks, BLOOM supports docked and dockless systems, free and fee-based models, and public and private networks. Notable clients include Kaiser Permanente, Thermo Fisher Scientific, Charles Schwab, and Yosemite National Park. The platform uses BLE lock and IoT hardware integrations with a tiered pricing model.
About Hopp
Hopp is an Icelandic micromobility franchise company — not a SaaS platform. Entrepreneurs pay a $5,000 franchise fee plus a $25,000 minimum investment to purchase Hopp-branded scooters and operate under the Hopp brand in their city. Hopp provides the rider app, operator dashboard, hardware, and ongoing support in exchange for an 18% royalty on net revenue. They operate in 17+ countries with 50+ franchise locations, primarily across Europe. Note: "Hopp by Bolt" (gethopp.com) in Washington D.C. is a completely separate company — Bolt Technology OU rebranded its US scooter service to avoid confusion with Usain Bolt's defunct scooter company. The Icelandic Hopp (hopp.bike) has zero US presence.
Side-by-Side Comparison
| Category | BLOOM | Hopp |
|---|---|---|
| Company | ||
| Headquarters | Dania Beach, Florida, USA | Reykjavik, Iceland |
| Founded | 2018 | 2019 |
| Website | https://bloomsharing.com | https://hopp.bike |
| Pricing | ||
| Pricing Model | Tiered by fleet size with per-device fees | Franchise fee + ongoing 18% royalty on net revenue |
| Starting Price | $5/device/month (Premium) | $5,000 franchise fee + $25,000 min investment |
| Scale & Hardware | ||
| Fleet Size Range | 1-1,000+ vehicles | 52–3,000 vehicles (min 52 per franchise; Reykjavik flagship ~3,000) |
| Hardware Provided | Yes — bundled | Yes — bundled |
| IoT Approach | Free plan uses mechanical locks only. Premium tier adds BLE lock support. Enterprise tier supports GPS, IoT, and custom hardware integrations. Hardware available through BLOOM shop (connected scooters from $699 each, minimum pod of 5). | Hopp provides its own branded scooters with built-in IoT for location tracking, locking/unlocking, and battery monitoring. The specific manufacturer is not disclosed. Franchisees MUST use Hopp's hardware — no hardware-agnostic option. |
How Does Levy Fleets Compare to Both?
Before deciding between BLOOM and Hopp, consider Levy Fleets — a turnkey platform that delivers enterprise-grade features at a fraction of the cost, with no tiered feature gates on any plan.
| Category | Levy Fleets | BLOOM | Hopp |
|---|---|---|---|
| Starting Price | $250/mo | $5/device/month (Premium) | $5,000 franchise fee + $25,000 min investment |
| Pricing Model | Revenue share, per-vehicle, or self-managed — your choice | Tiered by fleet size with per-device fees | Franchise fee + ongoing 18% royalty on net revenue |
| Feature Gating | None — full features on every plan | Varies by tier | Varies by tier |
| Minimum Fleet Size | No minimum | 1 | 52–3,000 vehicles (min 52 per franchise; Reykjavik flagship ~3,000) |
| Setup Fees | $0 (white-label optional at $2,750) | Varies | Varies |
| Support | 24/7 US-based, included on all plans | Varies by plan | Varies by plan |
| Hardware Included | Yes — IoT pre-installed on all vehicles | Yes | Yes |
Levy Fleets includes payment processing, chargebacks, rider support, ID verification, push notifications, and marketing analytics on every plan — features that BLOOM and Hopp either gate behind premium tiers or charge extra for.
Feature Comparison
| Feature | BLOOM | Hopp |
|---|---|---|
| BLOOM Features | ||
| BLOOM rider mobile app (iOS & Android) | ||
| QR-based asset management | ||
| Custom user approval rules | ||
| Geo-fencing capabilities (Premium+) | ||
| Location-based advertising (Premium+) | ||
| Usage reporting and heat maps | ||
| Service alerts and maintenance images | ||
| Custom enrollment emails and notifications | ||
| Custom system terms and conditions | ||
| Docked and dockless system support | ||
| BLE lock integration (Premium+) | ||
| Municipal system support (Enterprise) | ||
| Hopp Unique Features | ||
| Rider app (find, unlock, ride, pause, pay) | ||
| Operator dashboard with fleet management overview | ||
| Employee shift logging and hour tracking | ||
| Repairs and maintenance tracking | ||
| Automated demand analysis | ||
| Automatic accounting | ||
| Single app for riders AND operations staff | ||
| Built-in IoT for location tracking and battery monitoring | ||
| Hopp-branded scooter hardware (Iceland-tested durability) | ||
Pricing Breakdown
BLOOM Pricing
Free plan: $0 for fleets under 10 vehicles (mechanical locks, no rental charges allowed, in-app branding only). Premium plan: $0 with BLOOM fleet purchase or $5/device/month (BLE locks, rental charges permitted, geo-fencing, location-based ads, custom branding; minimum monthly fees may apply). Enterprise plan: Custom pricing for 100+ vehicle fleets (GPS/IoT hardware, white-label, municipal support).
Hopp Pricing
Franchise fee: $5,000 one-time. Minimum initial investment: $25,000 (minimum 52 e-scooters). Monthly royalty: 18% of net revenue. Up to 80% financing available for qualifying candidates (minimum 25% down payment). Revenue projections: $162–$247 monthly turnover per scooter, with 7,000–15,000 EUR net monthly profit on 100 scooters. Most franchisees claim ROI within 1 year.
When to Choose Each Platform
Choose BLOOM if you...
- You are an organization — campus, hotel, municipal park, co-working space — adding a mobility program to an existing operation
- You need a platform with no franchise fees, no revenue royalties, and full control over your business economics
- Your fleet includes bikes and non-scooter vehicle types that need the same management platform
- You want custom enrollment rules, geo-fencing, and location-based advertising integrated into the rider experience
- You need docked system support alongside dockless vehicles in a single deployment
- Your property is outside Hopp's European franchise markets and needs a platform with no geographic restrictions
Choose Hopp if you...
- You are an entrepreneur in a small European city looking to start a micromobility business with an established playbook
- You want financing options — Hopp offers up to 80% of the investment financed — to reduce your capital commitment
- You operate in a city where Hopp already has franchise infrastructure and brand recognition
- You want employee shift tracking, automatic accounting, and demand analysis built into the platform from day one
- You prefer a proven franchise system with hardware tested in Iceland's extreme conditions rather than a blank-slate SaaS setup
- You are interested in Hopp's emerging international markets (Dominican Republic, Bahrain, Bonaire) as expansion opportunities
Looking for an Alternative to Both BLOOM and Hopp?
Levy Fleets offers a turnkey fleet management solution with flexible pricing — revenue share (20% of GMV), per-vehicle ($25/mo), or self-managed — and the same full feature set on every plan. No tiered feature gates, no minimum fleet sizes, and US-based 24/7 support included.