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Go X vs Hopp
An independent comparison of two fleet management platforms to help you choose the right fit for your business.
Go X
San Francisco, CA
Hopp
Reykjavik, Iceland
Go X vs Hopp: What You Need to Know
Go X and Hopp both bundle hardware with their platforms, but they pursue entirely different business relationships: Go X places scooters at hotels and tourism venues in markets like Honolulu, Las Vegas, and Florida with zero upfront cost to partners, recouping revenue through a confidential revenue share, while Hopp charges entrepreneurs a $5,000 franchise fee plus a minimum $25,000 investment and then takes an 18% ongoing royalty on net revenue. Go X targets hospitality properties that want a passive amenity — the company handles all charging, maintenance, and deployment — whereas Hopp targets local operators in smaller European cities like Reykjavik and Warsaw who are willing to run day-to-day operations themselves. The operational philosophy diverges sharply: Go X provides daily partner check-ins and 24/7 rider support, removing any burden from the venue, while Hopp equips its franchisees with employee shift logging, repair tracking, and automated accounting to manage their own workforce. For a hotel group that wants scooters without hiring a single mechanic, Go X is a hands-off revenue addition; for an entrepreneur in Thessaloniki or Kraków who wants to own a micromobility business, Hopp is a structured path to market.
Bottom Line
Go X is the right fit for tourism venues that want a zero-effort amenity; Hopp is for entrepreneurs willing to invest capital and manage operations in exchange for owning the business.
Key Differences
Entry Cost
Go X requires no upfront investment from venue partners, while Hopp franchisees must budget at least $30,000 (franchise fee plus minimum hardware investment) before earning a dollar.
Operational Model
Go X is fully managed — charging, maintenance, and deployment are handled by Go X staff. Hopp franchisees manage their own teams using built-in shift logging and maintenance tracking tools.
Geographic Focus
Go X operates in warm-weather, high-tourism US markets (Hawaii, Las Vegas, Florida). Hopp is primarily a European franchise with deployments in Iceland, Greece, Poland, Spain, Cyprus, and Germany, plus emerging markets.
Revenue Structure
Go X's revenue share terms are undisclosed, making comparison difficult. Hopp's 18% royalty on net revenue is explicit, allowing franchisees to model returns before signing.
Hardware Autonomy
Both provide branded hardware, but Hopp franchisees own their scooters outright as part of the franchise investment, whereas Go X retains ownership and manages the entire fleet on behalf of venue partners.
Platform Overview
About Go X
Go X (legally Cheetah X Inc.) is a micromobility operator — not a SaaS platform — that places its own scooters at partner business locations like hotels, resorts, and entertainment venues. Partners earn a revenue share for hosting the vehicles while Go X handles all operations. The company claims 15+ cities and 350+ business partners. Go X also developed teleoperated "Apollo" scooters with Tortoise, recognized as Fast Company's "Best World Changing Idea 2021." Critically, in July 2025 the SEC filed a civil fraud complaint against Go X and its founders for allegedly raising ~$4M from ~300 investors through a scooter ownership program with unfounded performance claims. The case remains ongoing.
About Hopp
Hopp is an Icelandic micromobility franchise company — not a SaaS platform. Entrepreneurs pay a $5,000 franchise fee plus a $25,000 minimum investment to purchase Hopp-branded scooters and operate under the Hopp brand in their city. Hopp provides the rider app, operator dashboard, hardware, and ongoing support in exchange for an 18% royalty on net revenue. They operate in 17+ countries with 50+ franchise locations, primarily across Europe. Note: "Hopp by Bolt" (gethopp.com) in Washington D.C. is a completely separate company — Bolt Technology OU rebranded its US scooter service to avoid confusion with Usain Bolt's defunct scooter company. The Icelandic Hopp (hopp.bike) has zero US presence.
Side-by-Side Comparison
| Category | Go X | Hopp |
|---|---|---|
| Company | ||
| Headquarters | San Francisco, CA | Reykjavik, Iceland |
| Founded | 2018 | 2019 |
| Website | https://goxapp.com | https://hopp.bike |
| Pricing | ||
| Pricing Model | Undisclosed revenue share with venue partners; riders pay per-ride | Franchise fee + ongoing 18% royalty on net revenue |
| Starting Price | No upfront cost for partners | $5,000 franchise fee + $25,000 min investment |
| Scale & Hardware | ||
| Fleet Size Range | Hundreds to low thousands across 15+ cities (not publicly disclosed) | 52–3,000 vehicles (min 52 per franchise; Reykjavik flagship ~3,000) |
| Hardware Provided | Yes — bundled | Yes — bundled |
| IoT Approach | Go X uses proprietary branded vehicles exclusively with built-in GPS and cellular connectivity. IoT specifics are not publicly disclosed. The Apollo line includes Tortoise teleoperation hardware. Partners cannot bring their own hardware. | Hopp provides its own branded scooters with built-in IoT for location tracking, locking/unlocking, and battery monitoring. The specific manufacturer is not disclosed. Franchisees MUST use Hopp's hardware — no hardware-agnostic option. |
How Does Levy Fleets Compare to Both?
Before deciding between Go X and Hopp, consider Levy Fleets — a turnkey platform that delivers enterprise-grade features at a fraction of the cost, with no tiered feature gates on any plan.
| Category | Levy Fleets | Go X | Hopp |
|---|---|---|---|
| Starting Price | $250/mo | No upfront cost for partners | $5,000 franchise fee + $25,000 min investment |
| Pricing Model | Revenue share, per-vehicle, or self-managed — your choice | Undisclosed revenue share with venue partners; riders pay per-ride | Franchise fee + ongoing 18% royalty on net revenue |
| Feature Gating | None — full features on every plan | Varies by tier | Varies by tier |
| Minimum Fleet Size | No minimum | Hundreds to low thousands across 15+ cities (not publicly disclosed) | 52–3,000 vehicles (min 52 per franchise; Reykjavik flagship ~3,000) |
| Setup Fees | $0 (white-label optional at $2,750) | Varies | Varies |
| Support | 24/7 US-based, included on all plans | Varies by plan | Varies by plan |
| Hardware Included | Yes — IoT pre-installed on all vehicles | Yes | Yes |
Levy Fleets includes payment processing, chargebacks, rider support, ID verification, push notifications, and marketing analytics on every plan — features that Go X and Hopp either gate behind premium tiers or charge extra for.
Feature Comparison
| Feature | Go X | Hopp |
|---|---|---|
| Go X Features | ||
| Rider app (iOS, Android, web) with GPS vehicle locator | ||
| Manager Portal for partner revenue tracking | ||
| Fully managed operations (charging, maintenance, deployment) | ||
| Multi-Ride: rent multiple vehicles simultaneously for groups | ||
| Multiple payment methods (Apple Pay, Google Pay, PayPal, Venmo) | ||
| GPS tracking on all vehicles | ||
| Go X Apollo teleoperated self-driving scooters (limited deployment) | ||
| 24/7 customer support for riders and partners | ||
| Daily partner check-ins | ||
| Hopp Unique Features | ||
| Rider app (find, unlock, ride, pause, pay) | ||
| Operator dashboard with fleet management overview | ||
| Employee shift logging and hour tracking | ||
| Repairs and maintenance tracking | ||
| Automated demand analysis | ||
| Automatic accounting | ||
| Single app for riders AND operations staff | ||
| Built-in IoT for location tracking and battery monitoring | ||
| Hopp-branded scooter hardware (Iceland-tested durability) | ||
Pricing Breakdown
Go X Pricing
Rider pricing: $1.00 unlock fee plus $0.25–$0.88/minute (varies by city), with a $29.99 daily unlimited pass available. Partner economics: Go X places vehicles at no upfront cost and shares ride revenue, but the exact partner revenue share percentage is not publicly disclosed. There is no SaaS pricing because Go X does not sell software. A now-SEC-investigated "scooter ownership" investment program offered individual scooters for purchase with promised returns.
Hopp Pricing
Franchise fee: $5,000 one-time. Minimum initial investment: $25,000 (minimum 52 e-scooters). Monthly royalty: 18% of net revenue. Up to 80% financing available for qualifying candidates (minimum 25% down payment). Revenue projections: $162–$247 monthly turnover per scooter, with 7,000–15,000 EUR net monthly profit on 100 scooters. Most franchisees claim ROI within 1 year.
When to Choose Each Platform
Choose Go X if you...
- You operate a hotel, resort, or entertainment venue and want scooters available for guests with zero operational involvement on your part
- You're in an established Go X market such as Honolulu, Las Vegas, or Miami Beach
- You have no desire to hire mechanics, manage charging crews, or deal with vehicle maintenance
- Your primary goal is a guest amenity or revenue supplement, not building a standalone mobility business
- You want the option of teleoperated autonomous scooters through Go X Apollo in supported markets
Choose Hopp if you...
- You want to own and operate a micromobility business rather than simply hosting someone else's fleet
- You're based in or targeting a small or mid-size European city not served by Bird, Lime, or Tier
- You can commit $25,000–$30,000 in startup capital and want a franchised support structure
- You prefer transparent, fixed royalty terms (18% of net) over undisclosed revenue-share agreements
- You want a platform with built-in payroll tracking, maintenance records, and automated accounting for your employees
- You're looking to expand internationally via an established franchise network (Dominican Republic, Bahrain, Bonaire)
Looking for an Alternative to Both Go X and Hopp?
Levy Fleets offers a turnkey fleet management solution with flexible pricing — revenue share (20% of GMV), per-vehicle ($25/mo), or self-managed — and the same full feature set on every plan. No tiered feature gates, no minimum fleet sizes, and US-based 24/7 support included.