.svg){kind=small}
ElectricFeel vs Hopp
An independent comparison of two fleet management platforms to help you choose the right fit for your business.
ElectricFeel
Zurich, Switzerland
Hopp
Reykjavik, Iceland
ElectricFeel vs Hopp: What You Need to Know
ElectricFeel and Hopp are both micromobility platforms with European roots and scooter-share products, but their positioning in the market is about as far apart as Zurich and Reykjavik. ElectricFeel, the enterprise Shared Mobility OS founded in 2012 with ETH Zurich research heritage, targets large fleet operators (100–10,000 vehicles) through custom SaaS contracts in the range of $150K+/year, offering Incentive Zone pricing for rider-driven rebalancing, battery swap crew scheduling, and data warehouse analytics. Hopp, founded in Reykjavik in 2019, is a franchise model for local entrepreneurs in small and mid-size cities — charging a $5,000 franchise fee plus a minimum $25,000 investment, with up to 80% financing available and an 18% royalty on net revenue ongoing. Hopp operates in markets like Greece, Poland, Spain, Hungary, and the Dominican Republic with a minimum of 52 Hopp-branded scooters per franchise, using a single app for both riders and operations staff to keep complexity low. The contrast is stark: ElectricFeel expects multi-month enterprise sales cycles and a dedicated operations team to use its platform; Hopp is designed for a local entrepreneur who has never run a scooter business before.
Bottom Line
ElectricFeel is enterprise fleet management software for large mobility operators who need deep operational analytics; Hopp is a franchise opportunity for local entrepreneurs in small European and international cities who want a turnkey business model with financing support.
Key Differences
Business model
ElectricFeel charges enterprise SaaS contracts ($150K+/year estimated) for software; Hopp charges a $5,000 franchise fee plus 18% ongoing royalty on net revenue, with hardware sold separately and financing up to 80% of investment available.
Target operator
ElectricFeel targets established mobility operators, transit companies, and utilities managing 100+ vehicles; Hopp targets first-time micromobility entrepreneurs in cities of any size, particularly small and mid-size European markets.
Fleet minimum and hardware
Hopp requires a minimum of 52 Hopp-branded scooters per franchise; ElectricFeel's practical minimum is 100 vehicles, and it provides no hardware — operators source their own.
Operational complexity
ElectricFeel requires operators to manage battery swap scheduling, Incentive Zone pricing, re-engagement campaigns, and BI analytics; Hopp uses a single app for both riders and operations staff, keeping the operational model accessible to non-specialists.
Geographic support
Hopp has active franchise presence in Iceland, Greece, Poland, Spain, Hungary, Cyprus, Germany, Dominican Republic, Bahrain, and Bonaire; ElectricFeel operates globally in European and US smart cities but requires the operator to manage all local market logistics.
Platform Overview
About ElectricFeel
ElectricFeel is a Swiss enterprise SaaS company spun out of an urban mobility research project at ETH Zurich in 2012, co-founded by Moritz Meenen (CEO) and Pratik Mukerji (CTO, ETH Pioneer Fellowship recipient). With offices in Zurich and Barcelona and an estimated 8–15 employees, they provide a "Shared Mobility OS" covering e-bikes, e-scooters, and moped sharing. Their marquee US client Revel Transit (4,600+ mopeds across NYC, DC, Miami, SF) shut down moped operations in late 2023, eliminating ElectricFeel's entire North American footprint. Their other major claimed client Cooltra (5,000+ e-scooters across 6 European cities) subsequently merged with Dutch competitor felyx — it is unclear if Cooltra still uses ElectricFeel post-merger. Confirmed active clients are Pick-e-Bike (~800 e-bikes, Basel) and Billy Bike (~600 e-bikes, Brussels). Total funding is only ~$1.3–2.2M over 14 years (grants and small investments, no significant VC), with estimated revenue of ~$1.6M. No public API documentation or self-serve onboarding — entirely sales-led.
About Hopp
Hopp is an Icelandic micromobility franchise, not a SaaS platform. Instead of licensing software, entrepreneurs buy into the Hopp brand: they pay a franchise fee, purchase Hopp-branded scooters, and run a Hopp-branded operation in their city while Hopp collects an ongoing royalty on net revenue. Hopp supplies the rider app, an operator dashboard, the hardware, and onboarding support in return. Founded in 2019 and running a franchise program since 2020, Hopp lists 60+ locations across 12 countries, concentrated in small and mid-size European towns (20,000 to 150,000 residents) with expansion into the Caribbean and Bahrain. It has no US operations. A separate, unrelated US service also uses the name Hopp (gethopp.com); the Icelandic Hopp at hopp.bike is a different company with zero US presence.
Side-by-Side Comparison
| Category | ElectricFeel | Hopp |
|---|---|---|
| Company | ||
| Headquarters | Zurich, Switzerland | Reykjavik, Iceland |
| Founded | 2012 | 2019 |
| Website | https://electricfeel.com | https://hopp.bike |
| Pricing | ||
| Pricing Model | Enterprise SaaS with custom pricing | Franchise: one-time franchise fee plus mandatory hardware purchase plus an ongoing royalty on net revenue |
| Starting Price | Contact for pricing | From ~$5,000 franchise fee + ~$25,000 hardware (financing available) |
| Scale & Hardware | ||
| Fleet Size Range | 100-10,000+ vehicles | About 16 to a few thousand scooters per franchise (small-town deployments up to the Reykjavik flagship) |
| Hardware Provided | No — software only | Yes — bundled |
| IoT Approach | Flexible platform integrating with existing vehicle hardware and transport systems via API. Does not manufacture or sell IoT hardware. Partnerships with vehicle OEMs and smart city infrastructure. R&D collaboration with ETH Zurich for advanced fleet optimization. | Hopp supplies its own branded scooters with built-in IoT for location tracking, remote lock and unlock, and battery monitoring. The scooter manufacturer is not publicly disclosed. Franchisees must run Hopp hardware; there is no hardware-agnostic or multi-vendor option. |
How Does Levy Fleets Compare to Both?
Before deciding between ElectricFeel and Hopp, consider Levy Fleets — a turnkey platform that delivers enterprise-grade features at a fraction of the cost, with no tiered feature gates on any plan.
| Category | Levy Fleets | ElectricFeel | Hopp |
|---|---|---|---|
| Starting Price | $250/mo | Contact for pricing | From ~$5,000 franchise fee + ~$25,000 hardware (financing available) |
| Pricing Model | Revenue share, per-vehicle, or self-managed — your choice | Enterprise SaaS with custom pricing | Franchise: one-time franchise fee plus mandatory hardware purchase plus an ongoing royalty on net revenue |
| Feature Gating | None — full features on every plan | Varies by tier | Varies by tier |
| Minimum Fleet Size | No minimum | 100 | About 16 to a few thousand scooters per franchise (small |
| Setup Fees | $0 (white-label optional at $2,750) | Varies | Varies |
| Support | 24/7 US-based, included on all plans | Varies by plan | Varies by plan |
| Hardware Included | Yes — IoT pre-installed on all vehicles | No | Yes |
Levy Fleets includes payment processing, chargebacks, rider support, ID verification, push notifications, and marketing analytics on every plan — features that ElectricFeel and Hopp either gate behind premium tiers or charge extra for.
Feature Comparison
| Feature | ElectricFeel | Hopp |
|---|---|---|
| ElectricFeel Features | ||
| Customizable rider app (iOS & Android) with branded sounds, animations, and loading screens | ||
| Full-stack fleet management platform ("Shared Mobility OS") | ||
| Mobile field operations app for battery swapping and maintenance crews | ||
| Incentive Zones — dynamic pricing that shows riders discounted drop-off zones on the map to self-rebalance fleet | ||
| Battery swapping scheduling with part-time shift division | ||
| Centralized operations dashboard with data warehouse and BI analytics | ||
| Rider behavior heat maps and session conversion rate tracking | ||
| Customer care management platform with workflow automation | ||
| Re-engagement campaigns for dormant riders (claims 65% recovery rates) | ||
| Transit system and MaaS integration | ||
| Promo codes, offer management, and promotional incentive targeting | ||
| Subscription-based pricing support for riders | ||
| White-label branding with designer collaboration | ||
| Scalable from 100 to 10,000+ vehicles | ||
| Segway-Ninebot global hardware partnership for turnkey moped sharing | ||
| Service Area Optimization (SAO) — data-driven hub concentration for fleet efficiency | ||
| Sustainability metrics (claims 1M+ riders, 75M+ km traveled, 7,000+ tons CO2 saved) | ||
| Solar Impulse Foundation "Efficient Solution" label recipient | ||
| Hopp Unique Features | ||
| Rider app to find, unlock, ride, pause, and pay | ||
| Single app serving both riders and operations staff | ||
| Operator dashboard for fleet management and inventory | ||
| Employee shift logging and hour tracking | ||
| Repairs and maintenance logging | ||
| Automated demand analysis with heat maps | ||
| Real-time redistribution recommendations | ||
| Automatic accounting | ||
| Built-in IoT for location tracking, locking, and battery monitoring | ||
| Hopp-branded scooter hardware with wholesale parts pricing | ||
| Brand licensing plus ready-made marketing collateral | ||
| Regulatory assistance and franchise onboarding | ||
| Up to 80% hardware financing via the Start-Hopp program | ||
Pricing Breakdown
ElectricFeel Pricing
No published pricing — entirely sales-led via "Book a Call" process. Custom enterprise SaaS contracts based on fleet size and scope. Typically serves operators with 100–10,000+ vehicles. With estimated revenue of ~$1.6M and a handful of active clients, average contract value is likely $150K–$400K/year for mid-size deployments. Launch timeline is 3–8 weeks for SaaS platform setup. No self-serve tier or free trial available. Implementation includes custom app branding (logos, colors, sounds, loading animations), training, and strategic operational guidance. No per-check verification fees documented, but no built-in ID verification either.
Hopp Pricing
Franchise directories such as topfranchise.com list a one-time franchise fee of about $5,000 and a minimum investment of about $25,000 to buy Hopp scooters, plus an ongoing royalty on net revenue reported at 18%. Hopp's own franchise page does not publish the royalty rate; it frames the entry as roughly EUR 31,250 for a 100+ scooter fleet, or about EUR 9,375 down through the Start-Hopp financing program (minimum 25% down payment, up to 80% financed, repaid as a percentage of monthly revenue). Hopp cites turnover of $162 to $247 per scooter per month and claims most franchisees reach ROI within a year. Hardware, the rider and operator apps, the dashboard, onboarding, and support are bundled into the franchise. Because the royalty is deducted for the life of the franchise on top of the hardware already purchased, the total cost of entry stacks a franchise fee, a hardware buy-in, and a perpetual revenue cut.
When to Choose Each Platform
Choose ElectricFeel if you...
- You are an established fleet operator, transit company, or utility managing or planning 100–10,000+ vehicles
- You need Incentive Zone dynamic pricing to self-rebalance your fleet through rider behavior rather than crew deployment
- You want battery swap crew scheduling with part-time shift management and BI analytics with a Snowflake-connected data warehouse
- You operate in European or US smart cities alongside transit networks and need MaaS integration
- You have budget for enterprise SaaS contracts and a multi-month implementation with dedicated white-label designer support
- You want dormant rider re-engagement campaigns with claimed 65% recovery rates to maximize fleet utilization
Choose Hopp if you...
- You are a first-time micromobility entrepreneur in a small or mid-size city that large scooter operators have passed over
- You want a franchise model with financing support (up to 80% of investment) and a proven brand, hardware supply chain, and playbook
- You operate in a Hopp franchise market like Greece, Poland, Spain, Hungary, or Cyprus where brand recognition helps rider acquisition
- You want a simple, integrated app that combines rider-facing and operations-facing functionality without a complex multi-tool stack
- You prefer paying an 18% royalty on actual revenue rather than a fixed high-floor SaaS contract
- You are entering international markets like the Dominican Republic or Bahrain where Hopp's emerging-market franchise expertise adds value
Looking for an Alternative to Both ElectricFeel and Hopp?
Levy Fleets offers a turnkey fleet management solution with flexible pricing — revenue share (20% of GMV (15% at 100-249 vehicles, annual terms)), per-vehicle ($14 per vehicle/mo), or self-managed — and the same full feature set on every plan. No tiered feature gates, no minimum fleet sizes, and US-based 24/7 support included.