Analytics Overview

The Analytics dashboard provides comprehensive insights into your fleet's performance. Track rides, revenue, utilization, and customer behavior to make data-driven decisions.

Dashboard Overview

Main Dashboard

The home dashboard shows key metrics at a glance:

Time Periods

Select the time range to analyze:

• Today
• Yesterday
• Last 7 days
• Last 30 days
• This month
• Last month
• Custom range

Refresh Rate

Dashboard data updates:

• Real-time for active rides
• Every 5 minutes for aggregates
• On-demand refresh available

Key Performance Indicators

Ride Metrics

Revenue Metrics

Fleet Metrics

Customer Metrics

Charts and Visualizations

Trend Charts

View metrics over time:

• Line charts - Rides, revenue trends
• Bar charts - Daily/weekly comparisons
• Area charts - Cumulative totals

Distribution Charts

Understand breakdowns:

• Pie charts - Revenue by vehicle type
• Donut charts - Status distribution
• Stacked bars - Multi-category comparison

Geographic Visualizations

See location patterns:

• Heat maps - Ride density
• Origin/destination - Popular routes
• Zone usage - Parking compliance

Ride Analytics

Ride Volume

Track ride patterns:

• Rides by hour of day
• Rides by day of week
• Seasonal trends
• Growth rate

Peak Hours

Identify busy times:

Morning Peak: 7-9 AM
Lunch: 11 AM - 1 PM
Evening Peak: 5-7 PM
Weekend Pattern: 10 AM - 6 PM

Ride Duration Distribution

Understand ride lengths:

• Under 5 min: Very short
• 5-15 min: Short commute
• 15-30 min: Medium trip
• Over 30 min: Long ride

Ride Origins/Destinations

Map popular locations:

• Top start points
• Top end points
• Common routes
• Zone utilization

Revenue Analytics

Revenue Breakdown

Understand revenue sources:

Revenue by Model

Compare vehicle performance:

• Revenue per model type
• Rides per model type
• Profitability analysis

Revenue Trends

Track financial health:

• Daily/weekly/monthly revenue
• Year-over-year comparison
• Growth rate
• Seasonal patterns

Fleet Analytics

Utilization Analysis

Track fleet efficiency:

• Utilization by hour
• Utilization by location
• Under-utilized vehicles
• Over-utilized vehicles

Status Distribution

Monitor fleet health:

• Available vs in-use
• Maintenance backlog
• Offline vehicles
• Charging status

Battery Analytics

Track battery performance:

• Average charge levels
• Charging frequency
• Low battery incidents
• Battery health trends

Location Analysis

Understand fleet distribution:

• Vehicles per zone
• Rebalancing needs
• Orphaned vehicles
• Service area coverage

Customer Analytics

Customer Acquisition

Track growth:

• New signups per day
• Registration sources
• First ride conversion
• Acquisition cost

Customer Behavior

Understand patterns:

• Rides per customer
• Favorite vehicles
• Preferred times
• Location patterns

Cohort Analysis

Compare customer groups:

• By signup month
• By first ride date
• By referral source
• By location

Retention Metrics

Track loyalty:

• Weekly active users
• Monthly active users
• 30-day retention
• Lifetime value

Zone Analytics

Zone Usage

Track zone effectiveness:

• Rides starting/ending per zone
• Parking compliance
• Speed zone enforcement
• Zone revenue

Parking Behavior

Monitor parking patterns:

• Preferred zone usage
• Non-compliant parking
• Bonus zone redemptions

Real-Time Dashboard

Live Metrics

See current state:

• Active rides now
• Vehicles in motion
• Recent completions
• Live revenue

Alerts and Notifications

Real-time alerts for:

• Unusual patterns
• Threshold breaches
• System issues
• Fraud detection

Filtering and Segmentation

Available Filters

Slice data by:

• Time period
• Subaccount/location
• Vehicle model
• Vehicle status
• Customer segment

Cross-Filtering

Click any chart element to filter:

• Click a bar to drill down
• Select time range on chart
• Filter map by clicking zones

Saved Filters

Save common filter combinations:

1. Configure desired filters
2. Click "Save Filter"
3. Name the filter
4. Access from filter menu

Exporting Data

Export Options

Download analytics data:

• CSV export
• PDF reports
• Scheduled exports
• API access

Scheduled Reports

Automate regular reports:

1. Configure report content
2. Set schedule (daily/weekly/monthly)
3. Add recipients
4. Enable

Best Practices

Regular Monitoring

• Check dashboard daily
• Review trends weekly
• Deep dive monthly
• Compare year-over-year

Action on Insights

Turn data into actions:

• Low utilization → Adjust fleet distribution
• Peak times → Dynamic pricing
• Popular zones → Expand service area
• Churn patterns → Retention campaigns

Data Quality

Ensure accurate analytics:

• Monitor data freshness
• Check for anomalies
• Validate against source
• Report discrepancies

Troubleshooting

Data Not Loading

1. Check internet connection
2. Refresh the page
3. Try different browser
4. Contact support if persistent

Incorrect Data

1. Verify time zone settings
2. Check filter selections
3. Review data source
4. Compare with raw data

Missing Metrics

1. Confirm data exists for period
2. Check permissions
3. Verify feature is enabled
4. Contact support

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