Loyalty Tiers
Loyalty tiers create status levels that reward your most frequent riders. As customers earn points, they progress through tiers and unlock additional benefits.
Navigation
Access Tier Configuration from Dashboard > Loyalty > Tiers tab.
Understanding Tiers
How Tiers Work
- Customer earns points through rides
- Points count toward tier progress
- Reaching thresholds unlocks new tier
- Higher tiers offer better benefits
Default Tiers
| Tier | Points Required | Color |
|---|---|---|
| Bronze | 0 | Bronze |
| Silver | 500 | Silver |
| Gold | 2,000 | Gold |
| Platinum | 5,000 | Platinum |
Configuring Tiers
Creating a Tier
- Navigate to Loyalty > Tiers
- Click Add Tier
- Configure tier settings:
- Name
- Points threshold
- Benefits
- Icon/color
- Save
Tier Settings
| Setting | Description |
|---|---|
| Name | Tier display name |
| Points Required | Minimum points to achieve |
| Icon | Visual identifier |
| Color | Theme color |
| Description | Customer-facing description |
Editing Tiers
- Click on existing tier
- Modify settings
- Save changes
Changing Thresholds
Lowering a threshold may promote customers. Raising it won't demote existing members immediately.
Tier Benefits
Benefit Types
Each tier can offer:
| Benefit | Description | Example |
|---|---|---|
| Discount | % off all rides | 10% off |
| Free Unlocks | Per month | 5 free unlocks |
| Points Multiplier | Earn faster | 1.5x points |
| Priority Support | Faster response | 24hr response |
| Exclusive Rewards | Tier-only offers | Special promos |
Configuring Benefits
For each tier, set:
- Click tier
- Go to Benefits section
- Toggle available benefits
- Set values
- Save
Example Tier Structure
Bronze (Entry Level):
- Standard pricing
- Standard point earning
- Basic support
Silver (500 points):
- 5% ride discount
- 2 free unlocks/month
- 1.25x point earning
Gold (2,000 points):
- 10% ride discount
- 5 free unlocks/month
- 1.5x point earning
- Priority support
Platinum (5,000 points):
- 15% ride discount
- Unlimited free unlocks
- 2x point earning
- VIP support
- Exclusive offers
Tier Progression
Earning Tiers
Customers progress by earning points:
- Points from rides
- Bonus points
- Achievement points
- Referral points
Tier Display
Customers see:
- Current tier and badge
- Points to next tier
- Progress bar
- Benefits of current tier
- Preview of next tier
Tier Notifications
When customers tier up:
- In-app celebration
- Push notification
- Email with new benefits
- Updated app badge
Tier Maintenance
Status Duration
Configure how long tiers last:
| Option | Behavior |
|---|---|
| Permanent | Never demote |
| Annual | Requalify each year |
| Rolling | Based on recent activity |
Demotion Rules
If using annual/rolling:
- Grace period before demotion
- Warning notifications
- Partial demotion (one tier at a time)
Tier Qualification Period
For annual tiers:
- January 1 - December 31
- Points reset for qualification
- Current tier maintained during grace
Custom Tiers
Creating Custom Tiers
Beyond default tiers:
- Add new tier
- Name appropriately
- Set unique threshold
- Define special benefits
Example Custom Tiers
Commuter (1,000 points):
- For daily riders
- Monthly pass discount
- Rush hour priority
Explorer (3,500 points):
- For weekend riders
- Weekend bonuses
- Tourism partnerships
VIP Elite (10,000 points):
- Top customers only
- Maximum benefits
- Exclusive events
Tier-Specific Promotions
Targeted Offers
Create tier-specific promos:
- Silver-only flash sales
- Gold member exclusives
- Platinum preview access
Tier Challenges
Encourage progression:
- "Ride 5x this week for bonus points"
- "Reach Gold by month-end for bonus"
- "Refer a friend for tier boost"
Tier Analytics
Tracking Distribution
Monitor tier health:
- % of customers in each tier
- Progression rates
- Drop-off points
- Tier value (revenue per tier)
Key Metrics
| Metric | Description |
|---|---|
| Distribution | Customers per tier |
| Progression Rate | Moving up monthly |
| Retention by Tier | Activity by tier |
| Revenue by Tier | Spending by tier |
Ideal Distribution
Healthy tier distribution:
- Bronze: 50-60%
- Silver: 25-30%
- Gold: 10-15%
- Platinum: 3-5%
Display and Branding
Tier Icons
Default icons:
- 🥉 Bronze
- 🥈 Silver
- 🥇 Gold
- 💎 Platinum
Custom Branding
Upload custom tier images:
- Go to tier settings
- Upload icon image
- Select tier color
- Preview appearance
In-App Display
Customers see tier:
- Profile badge
- Ride receipt footer
- Loyalty section header
- Status notifications
Best Practices
Tier Design
- Make first tier achievable quickly
- Space tiers appropriately
- Each tier should feel valuable
- Top tier should be aspirational
Benefits Balance
- Don't give everything at Bronze
- Each tier adds meaningful value
- Reserve best for highest tier
- Benefits should motivate behavior
Communication
- Celebrate tier achievements
- Remind of benefits regularly
- Show progress clearly
- Preview next tier benefits
Troubleshooting
Customer Tier Wrong
If tier doesn't match points:
- Review points history
- Check tier thresholds
- Look for recent changes
- Manually adjust if needed
Benefits Not Applying
If tier benefits aren't working:
- Verify tier status
- Check benefit configuration
- Review eligibility rules
- Apply manually if needed
Need Help?
For tier configuration assistance, contact support@levyelectric.com.