Referral Program
The referral program turns your customers into advocates by rewarding them for bringing new riders. Both referrers and new customers receive rewards when referrals are successful.
Navigation
Access Referral Settings from Dashboard > Loyalty > Referrals tab.
How Referrals Work
The Referral Flow
- Share: Existing customer shares their referral code
- Sign Up: New customer registers with the code
- Ride: New customer completes qualifying ride
- Reward: Both parties receive their rewards
Referral Codes
Each customer has a unique referral code:
- Auto-generated on registration
- Can be customized (if enabled)
- Shareable via app, SMS, social
- Trackable for attribution
Configuring the Program
Enable Referrals
- Navigate to Loyalty > Referrals
- Toggle Enable Referral Program
- Configure rewards
- Save
Reward Configuration
| Setting | Description | Example |
|---|---|---|
| Referrer Reward | What existing customer gets | $5 credit |
| Referee Reward | What new customer gets | $3 credit |
| Qualifying Action | When rewards trigger | First ride completed |
| Max Referrals | Limit per customer | 50 total |
Reward Types
For Referrers:
- Wallet credit
- Bonus points
- Free rides
- Discount codes
For Referees:
- Free first ride
- Wallet credit
- Discount on first ride
- Bonus points
Referral Settings
Qualifying Actions
Choose when referrals are credited:
| Option | Description |
|---|---|
| Sign Up | Immediately on registration |
| First Ride | After first completed ride |
| Spend Threshold | After spending $X |
| Time Period | Active for X days |
Recommended
Use "First Ride" as the qualifying action to ensure real engagement and prevent fraud.
Referral Limits
Prevent abuse with limits:
| Limit | Description |
|---|---|
| Max Lifetime | Total referrals per customer |
| Max Monthly | Referrals per month |
| Max Daily | Referrals per day |
Code Customization
Allow custom codes:
- Minimum length: 6 characters
- Maximum length: 12 characters
- Alphanumeric only
- Check for duplicates
Customer Experience
Finding Referral Code
Customers access their code:
- Open app
- Go to Profile/Loyalty
- Tap "Refer Friends"
- See unique code
Sharing Options
Built-in sharing methods:
- Copy code to clipboard
- Share via SMS
- Share via email
- Share to social media
- QR code (optional)
Using a Referral Code
New customers enter code:
- Download app
- Create account
- Enter referral code
- Code is stored
- Reward triggered after qualifying action
Tracking Referrals
Referral Dashboard
View program performance:
- Total referrals
- Successful conversions
- Pending referrals
- Rewards issued
Per-Customer Tracking
For each customer, see:
- Referral code
- Referrals made
- Successful conversions
- Total rewards earned
Referral Status
| Status | Meaning |
|---|---|
| Pending | Referee signed up, awaiting action |
| Completed | Qualifying action done |
| Rewarded | Both parties received rewards |
| Expired | Referee didn't complete in time |
| Invalid | Fraud detected or error |
Referral Analytics
Key Metrics
| Metric | Description |
|---|---|
| Conversion Rate | Sign-ups / code shares |
| Completion Rate | First rides / sign-ups |
| Cost Per Acquisition | Reward cost / new customer |
| Viral Coefficient | Referrals per customer |
Top Referrers
Identify your best advocates:
- Leaderboard of top referrers
- Reward top performers
- Feature in promotions
- Build ambassador program
Referral Trends
Track over time:
- Daily/weekly/monthly referrals
- Seasonal patterns
- Campaign effectiveness
- Channel performance
Fraud Prevention
Common Fraud Patterns
Watch for:
- Same device multiple accounts
- Fake email addresses
- Immediate sign-up/ride/delete
- Referral rings
Prevention Measures
| Measure | Description |
|---|---|
| Device Tracking | Limit per device |
| Email Verification | Require verified email |
| Payment Required | Referee must add payment |
| Ride Threshold | Require X rides |
| Time Delay | Wait before rewarding |
Manual Review
Flag suspicious referrals:
- Review pending referrals
- Verify new accounts
- Check for patterns
- Deny fraudulent claims
Promotional Campaigns
Boosted Referrals
Run limited-time referral promotions:
- Double referral rewards
- Bonus for X referrals
- Holiday specials
Referral Contests
Gamify referrals:
- Monthly top referrer prize
- Milestone rewards (10, 25, 50 referrals)
- Team challenges
Partner Referrals
Special codes for partners:
- Business partnerships
- Influencer codes
- Event promotions
Communication
For Referrers
Keep them motivated:
- Remind of referral code
- Notify on successful referral
- Show earnings
- Suggest sharing
For Referees
Welcome new customers:
- Explain reward earned
- Show how to unlock
- Guide first ride
- Introduce loyalty program
Notifications
| Event | Referrer | Referee |
|---|---|---|
| Sign up | "Friend signed up!" | "Welcome! Reward pending" |
| First ride | "Reward earned!" | "Reward unlocked!" |
| Reward issued | "$5 added to wallet" | "$3 added to wallet" |
Best Practices
Reward Balance
- Make rewards meaningful but sustainable
- Referee reward should encourage first ride
- Referrer reward should motivate sharing
- Track cost per acquisition
Easy Sharing
- One-tap sharing
- Pre-written messages
- Multiple channels
- QR codes for in-person
Clear Terms
- Explain when rewards apply
- Be transparent about limits
- Clear expiration if applicable
- Easy to understand
Fraud vs. Friction
Balance security with ease:
- Don't over-verify legitimate users
- Focus on highest-risk patterns
- Allow manual review/override
- Monitor, don't over-restrict
Troubleshooting
Referral Code Not Working
- Verify code exists and is valid
- Check new customer eligibility
- Confirm code entered correctly
- Check for expired promotions
Missing Rewards
- Verify qualifying action completed
- Check for fraud flags
- Review referral status
- Manually credit if valid
Duplicate Referrals
- Check device/email matching
- Review account history
- Determine if legitimate
- Apply or deny as appropriate
Need Help?
For referral program assistance, contact support@levyelectric.com.